Debbie Carlitz - President and CEO

Professional Overview

Debbie Carlitz is a seasoned executive with a diverse background in legal practice, entrepreneurship, and brand leadership. As the President and CEO of Chiromatic, Sportsmattress, LLC, and a Founding Partner at Avocado Green Brands, she brings a unique blend of legal expertise, business acumen, and a passion for driving sustainable growth.

Experience Summary

Current Roles

President and CEO, Chiromatic (2008-11-01 to Present)

Oversees the strategic direction, operations, and financial performance of this leading chiropractic healthcare brand

Responsible for driving innovation, expanding the company's reach, and ensuring the delivery of exceptional patient experiences

Spearheaded the development and launch of several successful product lines, contributing to the brand's growth and industry recognition

Founder, President and CEO, Sportsmattress, LLC (2010-01-01 to Present)

Established and leads this specialized mattress company, catering to the unique needs of athletes and active individuals

Directs the company's product development, marketing, and sales strategies to capitalize on emerging trends in the sports and wellness industries

Grew Sportsmattress, LLC into a recognized leader in the premium mattress segment, known for its commitment to quality and innovation

Founding Partner and Member of Board, Avocado Green Brands (2016-01-01 to Present)

Provides strategic guidance and oversight as a founding partner and member of the board of this rapidly growing sustainable lifestyle brand

Leverages her legal expertise and entrepreneurial experience to support the company's expansion into new product categories and global markets

Contributes to the development of the company's sustainability initiatives and corporate social responsibility programs

Career Progression

Prior to her current roles, Debbie Carlitz had an extensive career in the legal field, specializing in civil litigation, personal injury, and family law. She held positions at reputable law firms, including the Law Offices of Debbie Carlitz, Carlitz and Eisenberg, LLC, and Marston and Shensky, where she gained valuable experience in representing clients and navigating complex legal matters.

Academic Background

Debbie Carlitz holds a Juris Doctor (J.D.) degree from a prestigious law school, where she graduated with honors and specialized in civil litigation and personal injury law.

Areas of Expertise

Entrepreneurship and business strategy

Chiropractic healthcare and wellness industry

Sports and active lifestyle product development

Sustainable brand management and corporate social responsibility

Civil litigation, personal injury, and family law

Professional Impact

Transformed Chiromatic into a leading brand in the chiropractic healthcare industry through innovative products and enhanced patient experiences

Established Sportsmattress, LLC as a recognized leader in the premium mattress segment, catering to the unique needs of athletes and active individuals

Contributed to the rapid growth and expansion of Avocado Green Brands as a founding partner, helping to drive the company's sustainability initiatives and corporate social responsibility programs

Conclusion

With her diverse background, proven leadership skills, and deep industry expertise, Debbie Carlitz is well-positioned to continue driving the success of Chiromatic, Sportsmattress, LLC, and Avocado Green Brands. Her ability to navigate complex legal and business challenges, coupled with her passion for innovation and sustainability, make her a valuable asset in the industries she serves.