Debbie Cohen-Abravanel

VP of Marketing

Debbie Cohen-Abravanel is an accomplished marketing leader with over two decades of experience driving strategic growth and digital transformation initiatives for technology companies. As the current VP of Marketing at Token, she is responsible for spearheading the company's global marketing efforts, aligning brand positioning, and driving demand generation to support its innovative blockchain-based solutions.

Professional Experience

Current Role

VP of Marketing, Token (2023-08-01 to Present)

• Oversees all aspects of Token's marketing strategy, including brand development, content creation, digital campaigns, and strategic partnerships

• Collaborates cross-functionally to align marketing initiatives with the company's overall business objectives and accelerate customer acquisition

• Leads a team of marketing professionals to execute data-driven campaigns that generate qualified leads and enhance brand awareness in the blockchain technology space

Career Progression

Marketing Consultant, Self-employed (2023-03-01 to 2024-01-01)

• Provided strategic marketing consulting services to early-stage technology startups, advising on growth strategies and go-to-market planning

VP Marketing, Rivery (2022-02-01 to 2023-09-01)

• Drove the implementation of a comprehensive marketing strategy that resulted in a 30% increase in qualified leads and a 25% improvement in website conversion rates

• Spearheaded the launch of a successful content marketing program that positioned Rivery as a thought leader in the data integration and ETL software industry

Director of Marketing, otonomo (2020-01-01 to 2021-02-01)

• Led the development and execution of a multi-channel marketing campaign that generated a 40% increase in website traffic and a 25% improvement in lead generation

VP Marketing, FoldiMate, Inc. (2016-06-01 to 2020-01-01)

• Established and scaled the company's global marketing function, contributing to a 60% growth in brand awareness and a 45% increase in customer acquisition

Education

Bachelor of Arts, Business Administration
Tel Aviv University, Israel

Areas of Expertise

• Digital marketing strategy and execution

• Brand development and positioning

• Demand generation and lead nurturing

• Content marketing and thought leadership

• B2B marketing in the technology industry

• Cross-functional collaboration and team leadership

Professional Impact

• Recognized as a strategic marketing leader with a proven track record of driving measurable business results

• Active contributor to industry publications and events, sharing insights on emerging marketing trends and best practices

• Passionate about leveraging data-driven insights to inform marketing decisions and optimize campaign performance

Debbie Cohen-Abravanel is a versatile marketing executive with a strong background in leading successful digital transformation initiatives for technology companies. With her extensive experience, data-driven approach, and ability to align marketing efforts with broader business goals, she is well-positioned to drive continued growth and innovation at Token.