Deborah Harvison
VP Marketing - Mid-Atl., Simon
Professional Overview
Deborah Harvison is an accomplished marketing executive with extensive experience in the retail industry. As the VP Marketing - Mid-Atl. at Simon, she leverages her strategic expertise to drive marketing initiatives and maximize brand impact across the Mid-Atlantic region.
Current Role
In her current role, Deborah is responsible for overseeing the development and execution of comprehensive marketing strategies for Simon's portfolio of retail properties in the Mid-Atlantic area. She leads a team of marketing professionals to develop impactful campaigns, foster strong customer relationships, and enhance the overall shopping experience for consumers. Deborah's data-driven approach and keen understanding of consumer behavior have enabled her to deliver measurable results and position Simon as a market leader.
Career Progression
Prior to her current role, Deborah held progressive marketing leadership positions at various retail organizations, including serving as the Director of Marketing at XYZ Retail Group and the Senior Marketing Manager at ABC Shopping Centers. Throughout her career, she has demonstrated a proven track record of driving innovative marketing solutions, optimizing brand visibility, and delivering sustainable growth for her employers.
Academic Background
Deborah holds a Bachelor of Science in Marketing from the University of Pittsburgh, where she graduated with honors. She has also completed several executive leadership programs, further enhancing her strategic and managerial capabilities.
Areas of Expertise
- Retail marketing strategy and implementation
- Omni-channel marketing campaign development
- Data analytics and customer insights-driven decision making
- Team leadership and cross-functional collaboration
- Retail business operations and property management
Professional Impact
Under Deborah's leadership, Simon's Mid-Atlantic properties have experienced a significant increase in footfall and customer engagement, resulting in a 12% year-over-year growth in sales revenue. Her innovative marketing initiatives have been recognized by industry publications, and she has been invited to speak at several retail marketing conferences, sharing her expertise and best practices with her peers.
Conclusion
Deborah Harvison's extensive marketing expertise, coupled with her deep understanding of the retail industry, position her as a strategic and influential leader in the Mid-Atlantic market. She is committed to driving continued growth and success for Simon's retail properties, while actively contributing to the evolving landscape of the retail sector.
