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Deborah Larsen

Deborah Larsen


Vice President, CCO



Professional Overview
Deborah Larsen is an accomplished pharmaceutical executive with extensive experience in global marketing, brand management, and medical marketing. As the Vice President and Chief Commercial Officer at VIVUS, Inc., she leverages her deep industry expertise to drive strategic initiatives and oversee the commercial operations of the company's weight management and specialty pharmaceutical portfolio.

Experience Summary

Current Role
As the Vice President and Chief Commercial Officer at VIVUS, Inc., Deborah is responsible for leading the company's global commercial strategy and execution. She oversees all aspects of marketing, sales, market access, and commercial operations, ensuring the successful launch and growth of VIVUS' product lines. Under her leadership, the company has witnessed significant market share gains and improved patient access to its innovative weight management and specialty pharmaceutical solutions.

Career Progression
Prior to joining VIVUS, Deborah held various leadership roles at prominent pharmaceutical companies. She served as the Brand Leader and Global Marketing Director for Weight Control at GlaxoSmithKline (GSK), where she spearheaded the successful global launch of a groundbreaking weight management product. Earlier in her career, Deborah held positions as the Director of Global Medical Marketing at GSK and the Senior Vice President of Management Supervision at Integrated Communications. She also gained valuable experience as the Associate Director of Product Management at Novartis, where she contributed to the development and commercialization of several key products.

Academic Background
Deborah holds a Bachelor of Science degree in Pharmacy from the University of Wisconsin-Madison, where she graduated with distinction.

Areas of Expertise
  • Pharmaceutical and weight management industry expertise

  • Global marketing and brand management

  • Product launch and commercialization

  • Medical marketing and medical affairs

  • Strategic planning and execution

  • Cross-functional team leadership and collaboration


Professional Impact
Throughout her career, Deborah has demonstrated a proven track record of driving successful product launches, increasing market share, and improving patient access to innovative pharmaceutical solutions. At GSK, she led the global rollout of a groundbreaking weight management product, which resulted in a significant increase in market penetration and improved patient outcomes. In her current role at VIVUS, Deborah has been instrumental in shaping the company's commercial strategy, leading to market share gains and enhanced patient access to the organization's portfolio of weight management and specialty pharmaceutical offerings.

Conclusion
Deborah Larsen is a seasoned pharmaceutical executive with a proven ability to drive commercial success and deliver positive patient outcomes. Her extensive experience, strategic vision, and strong leadership skills make her a valuable asset to VIVUS, Inc., as the company continues to expand its reach and impact in the weight management and specialty pharmaceutical industries.