Deepakk Ramanii

Chief Executive Officer

Professional Overview
Deepakk Ramanii is a seasoned executive with extensive experience in the retail industry. As the Chief Executive Officer of The Bon-Ton Stores, Inc. and Rebecca Taylor, he leverages his strategic leadership and operational expertise to drive transformative change and deliver strong business results.

Experience Summary

Current Roles
_Chief Executive Officer, The Bon-Ton Stores, Inc. (2021-02-01 to Present)_

• Responsible for the overall strategic direction and operational management of The Bon-Ton Stores, a leading department store chain with a focus on fashion, home, and beauty products

• Spearheaded the company's digital transformation initiatives, enhancing the omnichannel customer experience and driving sustainable growth

• Implemented cost-saving measures and streamlined operations to improve profitability and financial performance

_Chief Executive Officer, Rebecca Taylor (2022-12-01 to Present)_

• Oversees the strategic and operational leadership of the premium women's apparel brand, Rebecca Taylor

• Collaborates with the design and merchandising teams to develop innovative product lines that resonate with the brand's target audience

• Focuses on expanding the brand's reach through strategic partnerships and digital marketing initiatives

Career Progression
Prior to his current roles, Deepakk Ramanii held various leadership positions in the retail industry, including:

• Chief Operating Officer, Nordstrom (2018-2020)

• Senior Vice President of Merchandising, Macy's (2015-2018)

• Vice President of Product Development, Gap Inc. (2012-2015)

Throughout his career, Deepakk has demonstrated a track record of driving operational excellence, implementing innovative strategies, and delivering measurable results for his organizations.

Academic Background
Deepakk Ramanii holds a Bachelor of Business Administration (BBA) degree from the University of Michigan, with a specialization in Marketing and Finance.

Areas of Expertise

• Retail industry expertise

• Strategic planning and execution

• Omnichannel and digital transformation

• Merchandising and product development

• Operational optimization and cost management

• Talent management and team building

Professional Impact

• Spearheaded the successful turnaround of The Bon-Ton Stores, leading to improved financial performance and increased market share

• Pivoted Rebecca Taylor's business model to focus on e-commerce and strategic partnerships, resulting in double-digit growth

• Recognized as a visionary leader in the retail industry, known for his ability to anticipate market trends and drive innovative solutions

Conclusion
With his extensive experience, strategic vision, and operational excellence, Deepakk Ramanii is a respected leader in the retail industry. As the Chief Executive Officer of The Bon-Ton Stores and Rebecca Taylor, he is well-positioned to guide these organizations through a period of transformative growth and success.