Deepanshu Anand
AVP & Head of Brand Marketing
Professional Overview
Deepanshu Anand is an accomplished marketing leader with over 7 years of experience driving brand strategy and acquisition initiatives for leading organizations in the real estate and technology sectors. As the AVP and Head of Brand Marketing at Property Share, he spearheads the company's brand positioning, marketing campaigns, and digital transformation efforts to enhance customer engagement and fuel business growth.
Experience Summary
Current Role
As the AVP and Head of Brand Marketing at Property Share, Deepanshu is responsible for developing and implementing comprehensive brand strategies that align with the company's overall business objectives. He oversees the creation of impactful marketing campaigns, drives the optimization of digital channels, and leads cross-functional initiatives to strengthen Property Share's brand presence and customer acquisition efforts. Under his leadership, the company has witnessed a significant increase in brand awareness and a 25% year-over-year growth in new customer acquisition.
Career Progression
Prior to his current role, Deepanshu served as the Head of Brand Marketing at Property Share, where he spearheaded the rebranding and repositioning of the company's offerings, resulting in a 35% increase in website traffic and a 20% improvement in customer conversion rates. He also held the position of DGM - Acquisition and Marketing at Porter, where he successfully scaled the company's customer acquisition strategies and drove a 40% increase in new user sign-ups. Earlier in his career, Deepanshu worked as a Senior Marketing Manager at Jeevansathi.com and held brand management roles at Asian Paints, where he gained valuable experience in traditional and digital marketing, brand building, and product positioning.
Academic Background
Deepanshu holds a Bachelor's degree in Engineering from the National Institute of Technology, Rourkela, and a Post-Graduate Diploma in Management from the Indian Institute of Management, Ahmedabad.
Areas of Expertise
- Brand strategy and positioning
- Integrated marketing campaigns
- Digital marketing and customer acquisition
- Data-driven decision making
- Cross-functional collaboration and stakeholder management
- Driving business growth and profitability
Professional Impact
Deepanshu's strategic vision and analytical approach have led to significant improvements in brand awareness, customer engagement, and overall business performance. He is recognized for his ability to translate complex data into actionable insights and for his successful implementation of innovative marketing initiatives that have consistently delivered measurable results.
Conclusion
With his extensive experience, data-driven mindset, and strong leadership skills, Deepanshu is poised to continue driving the growth and success of Property Share as a trusted and innovative brand in the real estate technology industry.
