Senior Analyst, Research and Marketing Analytics
Atlanta, Georgia, United States
Professional Overview
Deepika Raje is a seasoned analytical professional with extensive experience in research, marketing analytics, and supply chain optimization. As a Senior Analyst at The Home Depot, she leverages her expertise in data-driven decision-making to drive strategic business initiatives and improve operational efficiency.
Experience Summary
Current Role
In her current role as Senior Analyst, Research and Marketing Analytics at The Home Depot, Deepika is responsible for conducting in-depth market research, analyzing consumer behavior, and developing data-driven marketing strategies. She collaborates cross-functionally to translate complex data into actionable insights that enhance customer experience and drive revenue growth.
Career Progression
Prior to her current position, Deepika held various analytical roles with increasing responsibilities. She served as a Senior Data Analyst in Supply Chain Analytics at The Home Depot, where she implemented predictive modeling techniques to optimize inventory management and distribution processes. Earlier in her career, she held positions as a Senior Business Intelligence Associate at PwC and a Supply Chain Production Analyst at Thermacell Repellents, Inc.
Academic Background
Deepika holds a Bachelor's degree in Business Administration from the University of Georgia. She further enhanced her data analytics skills by completing a Data Analytics Bootcamp at Springboard, where she developed expertise in statistical analysis, machine learning, and data visualization.
Areas of Expertise
- Market research and consumer behavior analysis
- Marketing analytics and campaign optimization
- Supply chain optimization and inventory management
- Data visualization and reporting
- Cross-functional collaboration and stakeholder management
Professional Impact
At The Home Depot, Deepika has spearheaded several successful initiatives that have positively impacted the company's bottom line. She led a project to optimize the retailer's online product recommendations, which resulted in a 15% increase in conversion rates. Additionally, her supply chain analytics work enabled a 20% reduction in inventory costs, while improving on-time delivery performance.
Conclusion
With a proven track record of driving data-driven insights and delivering tangible business results, Deepika Raje is a valuable asset to The Home Depot's research and marketing analytics team. Her versatile skill set, coupled with her passion for leveraging data to solve complex problems, positions her as a rising leader in the field of business analytics.
