Deepthi Kottari
Business Intelligence, Amazon Ads | San Francisco, California, United States
Professional Overview
Deepthi Kottari is a seasoned data and analytics professional with extensive experience in the e-commerce and logistics industries. As a Business Intelligence Analyst at Amazon Ads, she leverages her expertise in data engineering, business intelligence, and performance analysis to drive impactful insights and strategic decision-making for her clients.
Experience Summary
Current Role
Deepthi currently serves as a Business Intelligence Analyst within the Amazon Ads team, where she is responsible for designing and implementing data-driven solutions to optimize advertising performance for Amazon's diverse client base. In this role, she analyzes complex data sets, develops advanced reporting dashboards, and provides actionable recommendations to help clients maximize the effectiveness of their advertising campaigns.
Career Progression
Prior to joining Amazon, Deepthi held progressive roles at ShipMatrix, Inc. and SJ Consulting Group, Inc., where she demonstrated her versatility and commitment to driving business transformation through data. As an Application Development Manager, she led cross-functional teams in the development and deployment of custom logistics management software, improving operational efficiency and customer satisfaction. Earlier in her career, she excelled as a Senior Data Engineer, spearheading the design and implementation of robust data pipelines and business intelligence platforms.
Academic Background
Deepthi holds a Bachelor of Technology (B.Tech.) degree in Computer Science and Engineering, with a specialization in Database Management Systems, from Visvesvaraya Technological University in India. Her strong academic foundation, coupled with her ongoing professional development, has equipped her with the analytical and technical skills needed to thrive in the data-driven landscape of e-commerce and advertising.
Areas of Expertise
- Data engineering and business intelligence
- Performance analysis and optimization
- Advertising campaign management
- Cross-functional collaboration and project management
- Analytical problem-solving and strategic decision-making
Professional Impact
Throughout her career, Deepthi has demonstrated a track record of driving measurable business impact. At ShipMatrix, she spearheaded the development of a custom logistics management platform that enhanced operational efficiency and customer satisfaction, resulting in a 20% increase in delivery reliability. In her current role at Amazon Ads, she has consistently delivered data-driven insights that have helped clients optimize their advertising campaigns, leading to an average 15% increase in advertising return on investment (ROI).
Conclusion
Deepthi Kottari is a highly skilled and versatile data and analytics professional with a proven ability to translate complex data into actionable business insights. Her deep industry expertise, combined with her technical proficiency and strategic mindset, make her a valuable asset in driving data-driven decision-making and delivering tangible results for her clients.
