Professional Summary

Professional Overview

DeEtte Christie is a seasoned marketing executive with over 25 years of experience driving growth and innovation across the technology and telecommunications sectors. As the Vice President of Marketing at CBDfx, she is responsible for developing and executing integrated marketing strategies that raise brand awareness, drive customer acquisition, and enhance the company's position as a leader in the fast-growing CBD industry.

Experience Summary

Current Role

As the Vice President of Marketing at CBDfx since 2020, DeEtte is responsible for overseeing all marketing initiatives, including digital marketing, content creation, branding, and customer engagement. Under her leadership, the company has seen a significant increase in website traffic, social media following, and e-commerce sales, positioning CBDfx as a trusted and recognized brand in the CBD market.

Career Progression

Prior to joining CBDfx, DeEtte held various marketing leadership roles at Symblaze, where she served as the Senior Vice President of Marketing from 2014 to 2020, Vice President of Marketing from 2006 to 2008, and Vice President of Interactive Marketing from 2001 to 2004. During her tenure, she was instrumental in driving the company's digital transformation and developing innovative marketing strategies that resulted in increased market share and revenue growth.

DeEtte also has experience in the telecommunications industry, having served as the Head of Online at Vodafone Qatar from 2008 to 2012 and the Director of Interactive and Direct Marketing at Vodafone Czech Republic from 2004 to 2006. In these roles, she played a key role in developing and implementing digital marketing initiatives that enhanced customer engagement and loyalty.

Academic Background

DeEtte holds a Bachelor's degree from the University of California, Berkeley, where she specialized in Marketing and Communications.

Areas of Expertise

• Integrated marketing strategy development and execution

• Digital marketing and e-commerce optimization

• Brand management and positioning

• Customer acquisition and retention

• Data-driven decision making and performance analysis

• Cross-functional team leadership and collaboration

Professional Impact

Throughout her career, DeEtte has demonstrated a proven track record of delivering measurable results and driving transformative change. At Symblaze, she spearheaded the company's digital marketing initiatives, which led to a 25% increase in online sales and a 35% improvement in customer satisfaction. At Vodafone, she played a pivotal role in the launch of the company's first e-commerce platform, resulting in a 20% increase in online revenue.

Conclusion

With her extensive experience, strategic mindset, and data-driven approach, DeEtte Christie is a dynamic marketing leader who is well-positioned to continue driving the growth and success of CBDfx in the rapidly evolving CBD industry.