Defne Ercan

Senior Director, Finance & Operations (CFO)

Istanbul, Turkey

Professional Overview
Defne Ercan is a seasoned finance and operations executive with extensive experience in the retail industry. As the Senior Director of Finance & Operations (CFO) at PVH Corp., she oversees the company's financial strategy, operational efficiency, and business performance. Defne's expertise spans financial reporting, budgeting, cash flow management, and strategic decision-making, enabling her to drive sustainable growth and profitability for the organization.

Experience Summary

Current Role
Defne has served as the Senior Director of Finance & Operations (CFO) at PVH Corp. since November 2013. In this role, she is responsible for leading the company's financial and operational functions, including financial planning and analysis, accounting, treasury, and supply chain management. Defne has played a pivotal role in optimizing PVH's financial processes, improving operational efficiency, and aligning the organization's strategic priorities with its financial performance. Under her leadership, PVH has consistently achieved strong financial results and gained a competitive edge in the industry.

Career Progression
Prior to her current role, Defne held various finance and accounting positions within the retail sector, gaining valuable experience in financial reporting, budgeting, and strategic planning. Her ability to identify and implement cost-saving initiatives, streamline operations, and drive revenue growth has been instrumental in her career advancement.

Academic Background
Defne holds a Bachelor's degree in Business Administration from Boğaziçi University, one of Turkey's leading institutions of higher education. She has further enhanced her expertise through executive education programs focused on strategic finance and leadership.

Areas of Expertise

• Financial strategy and planning

• Operational optimization and efficiency

• Cash flow management and treasury operations

• Budgeting and forecasting

• Financial reporting and compliance

• Cross-functional collaboration and leadership

Professional Impact
Throughout her tenure at PVH, Defne has played a pivotal role in driving the company's financial and operational performance. She has spearheaded several strategic initiatives, including the implementation of a centralized financial planning and reporting system, the optimization of the company's supply chain, and the development of a comprehensive risk management framework. Defne's contributions have been instrumental in PVH's ability to navigate challenging market conditions and maintain its position as a leading global fashion and lifestyle company.

Conclusion
Defne Ercan is a seasoned finance and operations executive with a proven track record of driving financial and operational excellence in the retail industry. Her strategic acumen, analytical expertise, and collaborative leadership style have been instrumental in PVH's continued success. Defne's commitment to driving sustainable growth and profitability makes her a valuable asset to the organization and a respected leader in the industry.