Deia Nassar

VP, Data & Analytics

Professional Overview
Deia Nassar is an accomplished data and analytics executive with extensive experience driving business impact through data-driven strategies. As the VP of Data & Analytics at Madison Square Garden Entertainment Corp., she is responsible for leveraging data insights to optimize operations, enhance the customer experience, and support strategic decision-making across the organization.

Experience Summary

Current Role
In her current role as VP of Data & Analytics, Deia oversees a team of data analysts and engineers, responsible for developing and implementing advanced analytics solutions. She has spearheaded the integration of disparate data sources, enabling the creation of a unified, enterprise-wide data platform. Under Deia's leadership, the data and analytics function has become a strategic partner, driving measurable improvements in revenue, customer retention, and operational efficiency.

Career Progression
Deia joined Madison Square Garden Entertainment Corp. in 2014 as a Student Associate, quickly progressing through roles in CRM, Sales Enablement, and Data & Analytics. Her exceptional analytical skills, strategic thinking, and ability to translate complex data into actionable insights have been instrumental in her career growth. Prior to her current role, Deia served as the Senior Director of Data & Analytics, where she led the development of advanced predictive models and data visualization tools to support decision-making across the organization.

Academic Background
Deia holds a Bachelor of Science in Business Administration from the University of Pennsylvania, with a concentration in Marketing and a minor in Data Science.

Areas of Expertise

• Data strategy and governance

• Advanced analytics and predictive modeling

• Business intelligence and data visualization

• Customer segmentation and targeting

• Performance optimization and KPI management

• Cross-functional collaboration and stakeholder management

Professional Impact
During her tenure, Deia has spearheaded several high-impact initiatives, including the development of a predictive churn model that increased customer retention by 17% and the implementation of a self-service analytics platform that empowered business users to make data-driven decisions. Her contributions have been recognized through numerous awards and accolades, including the Madison Square Garden Entertainment Corp. Data Innovator of the Year award.

Conclusion
Deia Nassar's exceptional data and analytics expertise, combined with her strategic vision and cross-functional leadership, make her a valuable asset to Madison Square Garden Entertainment Corp. As the VP of Data & Analytics, she continues to drive sustainable business growth and innovation through the power of data-driven decision-making.