Dela Yador

Senior Director of Marketing Strategy

Professional Overview

Dela Yador is a seasoned marketing executive with over 15 years of experience driving strategic brand growth and multicultural outreach across the entertainment and consumer goods industries. As the Senior Director of Marketing Strategy at SOIL Media LLC, she is responsible for developing and executing innovative marketing campaigns that amplify the company's presence and engage diverse target audiences.

Experience Summary

Current Role

As the Senior Director of Marketing Strategy at SOIL Media LLC, Dela is responsible for overseeing the development and implementation of comprehensive marketing strategies that align with the company's long-term business objectives. She leads a team of marketing professionals in crafting data-driven campaigns that increase brand visibility, drive customer acquisition, and foster meaningful connections with multicultural consumers. Under her leadership, SOIL Media has experienced a 25% year-over-year increase in social media engagement and a 20% growth in new customer acquisition.

Career Progression

Prior to her current role, Dela served as the Senior Director of Marketing Strategy at UNINTERRUPTED, where she spearheaded the development and execution of marketing initiatives that elevated the brand's presence within the sports and entertainment industries. She also held the position of Vice-President of multicultural marketing at HBOMax, where she successfully launched a series of targeted campaigns that resulted in a 15% increase in subscriber growth among underrepresented demographic groups.

Earlier in her career, Dela held various roles at Pernod Ricard, including Brand Manager for Martell Cognac, Manager of Luxury/Culture & Influencer Engagement, and Manager of Multicultural Marketing. At ViacomCBS, she served as a Manager in Consumer & Partnership Marketing for VH1 and Centric (now BET HER), as well as a Coordinator in Consumer Marketing for VH1 and VH1 Soul.

Academic Background

Dela holds a Bachelor of Science degree in Marketing from the University of Southern California, where she graduated cum laude and was inducted into the Phi Kappa Phi Honor Society.

Areas of Expertise

Multicultural marketing strategy and execution

Brand development and positioning

Influencer engagement and partnership management

Data-driven campaign optimization

Cross-functional team leadership and collaboration

Professional Impact

Throughout her career, Dela has spearheaded innovative marketing initiatives that have positioned her clients and employers as industry leaders. Her work has been recognized with several awards, including the ANA Multicultural Excellence Award and the Cannes Lions International Festival of Creativity Award.

Conclusion

With her extensive experience, strategic acumen, and proven track record of driving measurable results, Dela Yador is poised to continue making a significant impact in the marketing and media industries. She is committed to leveraging her expertise to help SOIL Media LLC further expand its reach and deepen its connection with diverse consumer segments.