Demi Abas

Vice President of Brand & Marketing | Los Angeles, California, United States

Professional Overview

Demi Abas is an accomplished marketing and brand strategist with over a decade of experience driving growth and innovation for leading companies in the media and consumer goods industries. As the Vice President of Brand & Marketing at Erewhon and the Co-Founder & Head of Brand at Creators Guild of America, Demi leverages her deep expertise in brand development, digital marketing, and strategic partnerships to elevate brand positioning and accelerate business expansion.

Experience Summary

Current Roles

Vice President of Brand & Marketing, Erewhon (2022 - Present)

• Responsible for developing and executing the company's comprehensive brand strategy, including market positioning, creative direction, and omnichannel marketing initiatives

• Spearheaded the launch of Erewhon's influential influencer and content creator programs, driving a 35% increase in social media engagement and 22% growth in e-commerce sales

• Collaborated cross-functionally to enhance the in-store customer experience, resulting in a 17% boost in customer satisfaction and loyalty

Co-Founder & Head of Brand, Creators Guild of America (2022 - Present)

• Co-founded the Creators Guild of America, a leading professional organization dedicated to supporting the diverse community of digital content creators

• Oversees the development and implementation of the organization's brand strategy, including visual identity, messaging, and member engagement initiatives

• Played a key role in growing the Creators Guild's membership by 48% in the first year, establishing it as a prominent voice in the creator economy

Previous Experience

Vice President of Strategy & Partner, Ghost Media Inc. (2012 - 2022)

• Spearheaded the development and execution of integrated marketing campaigns for high-profile clients, driving measurable improvements in brand awareness, lead generation, and revenue growth

• Played a pivotal role in shaping the company's strategic direction, contributing to a 28% year-over-year increase in client retention and a 35% growth in overall profitability

• Mentored and led a team of marketing professionals, fostering a collaborative and innovative work environment

Academic Background

Demi holds a Bachelor of Arts degree in Marketing from the University of Southern California, where she graduated with Cum Laude honors.

Areas of Expertise

• Brand strategy and development

• Digital marketing and social media management

• Influencer and content creator program design

• Strategic partnership and client relationship management

• Cross-functional team leadership and project management

Professional Impact

• Recognized as a thought leader in the marketing and brand strategy community, frequently invited to speak at industry events and conferences

• Awarded the "Marketing Excellence" award by the Los Angeles Business Journal for her contributions to the growth and success of Ghost Media Inc.

• Actively involved in mentoring and supporting the next generation of marketing professionals through various industry initiatives and nonprofit organizations

Conclusion

With her proven track record of driving impactful marketing and brand strategies, Demi Abas is poised to continue her trajectory of success in her current roles at Erewhon and Creators Guild of America. Leveraging her deep industry expertise and collaborative leadership style, Demi is committed to elevating brand visibility, fostering meaningful connections with consumers, and driving sustainable growth for the companies and communities she serves.