Demi Chang

Associate Director of Design & Product Development, New York, NY

Professional Overview

Demi Chang is an accomplished design and product development professional with over 8 years of industry experience. As the Associate Director of Design & Product Development at Lela Rose, she leads a team of designers and manages the end-to-end product lifecycle, from conceptualization to launch. Demi's expertise spans fashion design, textile development, and strategic brand positioning, making her a valuable asset in driving innovation and growth for her organization.

Experience Summary

Current Role

As the Associate Director of Design & Product Development at Lela Rose, Demi is responsible for overseeing the design and development of the brand's seasonal collections. She leads a team of talented designers, collaborating closely with cross-functional stakeholders to translate the brand's vision into commercially viable products. Demi's strategic decision-making and keen eye for design have been instrumental in driving Lela Rose's successful product launches and expanding the brand's reach in the luxury fashion market.

Career Progression

Demi's career began as a design intern at Kiki de Montparnasse, where she gained hands-on experience in the apparel industry. She then went on to complete internships at Victoria's Secret and Lela Rose, honing her skills in bra design and women's ready-to-wear, respectively. Demi's exceptional performance during these internships led to her being hired as a full-time Associate Director at Lela Rose, where she has steadily advanced her career over the past 8 years.

Academic Background

Demi holds a Bachelor of Fine Arts in Fashion Design from the Parsons School of Design, where she graduated with honors. Her academic achievements and strong design foundation have been instrumental in shaping her professional success.

Areas of Expertise

• Fashion design and product development

• Textile innovation and material sourcing

• Brand strategy and positioning

• Cross-functional collaboration and project management

• Team leadership and mentorship

Professional Impact

During her tenure at Lela Rose, Demi has been instrumental in the development and launch of several best-selling product lines, including the brand's signature occasion dresses and bridal collections. Her innovative design solutions and data-driven approach have contributed to Lela Rose's consistent year-over-year growth and solidified the brand's reputation for quality and craftsmanship.

Conclusion

Demi Chang is a dynamic and visionary design and product development leader, who has demonstrated a proven track record of driving success for leading fashion brands. With her extensive industry experience, strong technical skills, and strategic mindset, Demi is poised to continue making a significant impact on the luxury fashion landscape.