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Denis Sabourin

Denis Sabourin, Founder & CEO



Professional Overview


Denis Sabourin is the Founder and Chief Executive Officer of Xactly Design & Advertising Inc., a leading marketing and advertising agency based in Ottawa, Ontario. With over 15 years of industry experience, he has established himself as a strategic visionary and creative problem-solver, driving business growth and innovation for a diverse client portfolio.

Experience Summary



Current Role


As the Founder and CEO of Xactly Design & Advertising Inc. since 2002, Denis is responsible for setting the company's strategic direction, overseeing all business operations, and fostering a collaborative, high-performing team. Under his leadership, Xactly has become a trusted partner for numerous local and national brands, delivering award-winning campaigns that have consistently exceeded client expectations.

Career Progression


Prior to founding Xactly, Denis held various creative and managerial roles within the advertising industry, honing his skills in branding, digital marketing, and campaign development. His early experience, combined with a strong entrepreneurial spirit, enabled him to identify and capitalize on emerging market opportunities, leading to the successful launch and rapid growth of Xactly.

Academic Background


Denis holds a Bachelor of Fine Arts degree from the University of Ottawa, where he specialized in Graphic Design and Visual Communications. His academic achievements and passion for the creative arts have been instrumental in shaping Xactly's innovative approach to marketing and advertising.

Areas of Expertise


  • Branding and identity development

  • Integrated marketing campaign strategy

  • Digital and social media marketing

  • Creative direction and design

  • Business strategy and operations management

  • Client relationship management and client success


Professional Impact


Under Denis' leadership, Xactly has consistently been recognized for its exceptional work, earning numerous industry awards and accolades, including the prestigious Canadian Marketing Association Award for Best Integrated Marketing Campaign. His innovative thinking and commitment to driving measurable results have positioned Xactly as a leading agency in the local and regional markets.

Conclusion


With a proven track record of success, Denis Sabourin continues to guide Xactly Design & Advertising Inc. towards new heights, leveraging his strategic vision, creative expertise, and strong client relationships to deliver transformative marketing solutions that help businesses thrive in an increasingly competitive landscape.