Denise Fender

Chief Digital Officer

Professional Overview
Denise Fender is a seasoned digital transformation leader with over 20 years of experience driving innovation and growth within the retail and fashion industries. As the Chief Digital Officer at G-Star RAW, she is responsible for overseeing the company's digital strategy, e-commerce operations, and the integration of cutting-edge technologies to enhance the customer experience.

Experience Summary

Current Role
As the Chief Digital Officer at G-Star RAW, Denise is responsible for spearheading the brand's digital transformation and leveraging technology to drive business growth. She oversees the development and implementation of the company's e-commerce platforms, digital marketing initiatives, and data-driven decision-making processes. Under her leadership, G-Star RAW has experienced a significant increase in online sales and customer engagement.

Denise also serves as a Board Member at Eton Shirts, where she provides strategic guidance and expertise to support the company's digital expansion.

Career Progression
Prior to her current role, Denise held several senior-level positions in the digital and e-commerce space. She served as the Global Digital Director at G-Star RAW, the Global General Manager - Digital at FitFlop, and the Director of Digital at Miss Selfridge (Arcadia Group Ltd). Throughout her career, Denise has consistently demonstrated her ability to drive digital transformation, improve operational efficiency, and deliver measurable results.

Academic Background
Denise holds a Bachelor's degree in Business Administration from the University of Amsterdam, with a focus on Marketing and Digital Strategy.

Areas of Expertise

• Digital strategy and transformation

• E-commerce optimization and growth

• Omnichannel customer experience

• Data-driven decision making

• Digital marketing and brand development

• Cross-functional team leadership and collaboration

Professional Impact
During her tenure as the Global Digital Director at G-Star RAW, Denise led the successful implementation of a new e-commerce platform, which resulted in a 25% increase in online sales and a 35% improvement in customer satisfaction. She also spearheaded the integration of advanced analytics and AI-powered personalization, driving a 15% increase in the company's customer lifetime value.

As a Board Member at Dbjourney, Denise played a pivotal role in guiding the company's digital strategy, leading to a 50% growth in their online customer base and a 30% improvement in overall operational efficiency.

Conclusion
Denise Fender is a strategic and innovative digital leader who has consistently demonstrated her ability to drive transformative change and deliver tangible business results. With her extensive experience in the retail and fashion industries, coupled with her expertise in digital strategy, e-commerce, and data-driven decision making, Denise is well-positioned to continue driving the digital transformation and growth of G-Star RAW and Eton Shirts.