Denise Milligan

Vice President Sales Technology and Marketing, The Odom Corporation

Professional Overview

Denise Milligan is an accomplished sales and marketing executive with over 15 years of experience in the consumer goods industry. As the Vice President of Sales Technology and Marketing at The Odom Corporation, she leverages her expertise in data-driven sales strategy, digital marketing, and cross-functional collaboration to drive business growth and enhance the customer experience.

Experience Summary

Current Role

As the Vice President of Sales Technology and Marketing at The Odom Corporation, Denise is responsible for leading the company's sales technology initiatives and overseeing the development and execution of comprehensive marketing strategies. She works closely with the sales and marketing teams to optimize the sales process, improve customer engagement, and drive revenue growth. Under her leadership, The Odom Corporation has enhanced its digital presence, implemented advanced sales analytics tools, and achieved several key marketing milestones.

Career Progression

Denise began her career at The Odom Corporation as a Sales Coordinator in 2007, where she quickly demonstrated her ability to streamline processes and foster strong customer relationships. She was promoted to the role of Director of Corporate Sales Support in 2016, where she played a pivotal role in modernizing the company's sales infrastructure and implementing data-driven strategies to enhance sales performance. Denise's consistent track record of success and innovative mindset led to her recent promotion to Vice President of Sales Technology and Marketing.

Academic Background

Denise holds a Bachelor's degree in Business Administration from the University of Washington, where she graduated with honors.

Areas of Expertise

• Sales technology and data analytics

• Digital marketing strategy and implementation

• Cross-functional collaboration and team leadership

• Customer experience optimization

• Driving operational efficiency and process improvement

Professional Impact

During her tenure at The Odom Corporation, Denise has spearheaded the implementation of a robust sales CRM system, enabling the sales team to better understand customer needs and improve lead conversion rates by 25%. Additionally, she has overseen the development and launch of several successful digital marketing campaigns, resulting in a 30% increase in website traffic and a 15% boost in online sales.

Conclusion

Denise Milligan is a dynamic and results-driven sales and marketing executive with a proven track record of delivering measurable business impact. Her strategic vision, technical expertise, and collaborative leadership style make her a valuable asset to The Odom Corporation as the company continues to navigate the evolving consumer goods landscape.