Denise Shon

Associate Director, Ecommerce and Digital Marketing | Los Angeles, CA

Professional Overview

Denise Shon is an accomplished marketing professional with over 8 years of experience in ecommerce and digital marketing. As the Associate Director of Ecommerce and Digital Marketing at De Soi Sparkling Non-Alcoholic Apéritif, she is responsible for driving the brand's online sales and digital presence, leveraging her expertise in campaign strategy, performance marketing, and cross-channel integration.

Experience Summary

Current Role

In her current role as Associate Director of Ecommerce and Digital Marketing at De Soi, Denise oversees all digital marketing initiatives, including website optimization, email marketing, social media, and paid advertising. She has implemented successful strategies that have led to a 25% increase in ecommerce revenue and a 30% improvement in customer acquisition costs. Denise also collaborates closely with the product and creative teams to ensure a cohesive brand experience across all digital touchpoints.

Career Progression

Prior to her current role, Denise held various marketing positions at Garrett Leight California Optical, where she progressed from Digital Marketing Specialist to Senior Manager of Ecommerce and Digital Marketing. In these roles, she spearheaded the brand's digital transformation, driving a 40% increase in online sales and a 35% improvement in website conversion rates. Denise also has prior experience in public relations and marketing at Apex Advisors US, BPCM, and IHPR.

Academic Background

Denise holds a Bachelor's degree in _[degree]_ from the University of California San Diego, where she graduated with _[GPA or honors]_.

Areas of Expertise

• Ecommerce strategy and optimization

• Digital marketing campaign planning and execution

• Performance marketing and analytics

• Social media marketing and community management

• Email marketing and automation

• Cross-channel integration and customer journey optimization

Professional Impact

Throughout her career, Denise has demonstrated a proven track record of driving measurable results for the brands she has served. She has a keen understanding of the ecommerce and digital marketing landscape, and her ability to translate data-driven insights into effective, high-performing strategies has consistently yielded positive business outcomes.

Conclusion

Denise Shon is a versatile and results-oriented marketing professional with a passion for leveraging digital channels to build brands and drive revenue growth. With her diverse industry experience, data-driven approach, and strong leadership skills, she is poised to continue making a significant impact in the ecommerce and digital marketing space.