Derek Cheng

B2B Marketing Strategist | Fractional CMO | Startup Advisor

Professional Overview

Derek Cheng is a seasoned B2B marketing strategist and fractional Chief Marketing Officer (CMO) who specializes in helping small and medium-sized businesses achieve their growth objectives. With over 30 years of experience across various industries, including medtech, fintech, and enterprise software, Cheng excels at developing and executing holistic marketing strategies that drive brand awareness, lead generation, and customer acquisition.

Current Role

Cheng currently serves as the Co-Founder and Chief Marketing Officer at a stealth startup in the medtech/AI space, where he is responsible for developing and implementing the company's overall marketing strategy, managing the marketing team, and overseeing all brand, content, and demand generation initiatives. Additionally, he serves as a Fractional B2B CMO and Small Business Marketing Strategist at Wildcard CMO, where he partners with clients to provide strategic marketing guidance and execution support.

Career Progression

Prior to his current roles, Cheng held several senior marketing leadership positions, including Strategic Marketing Advisor at Pharmagin, Head of Community and Evangelism at Tipalti, and Senior Director of Corporate and Content Marketing at Tipalti. Throughout his career, he has demonstrated a proven track record of driving growth and success for the companies he has served, consistently exceeding key performance metrics and contributing to significant revenue increases.

Academic Background

Cheng holds a Bachelor's degree in Communications and Media Studies from a leading university, where he graduated with distinction.

Areas of Expertise

• B2B marketing strategy and execution

• Demand generation and lead nurturing

• Content marketing and thought leadership

• Brand development and positioning

• Marketing team management and scaling

• Go-to-market strategy and channel optimization

• Data-driven decision making and performance tracking

Professional Impact

Cheng has a proven history of delivering measurable results for his clients and employers. At Tipalti, he spearheaded the company's content marketing initiatives, which resulted in a 30% increase in website traffic and a 25% boost in marketing-qualified leads. As a Fractional CMO, he has helped multiple small businesses develop and implement effective marketing strategies, leading to significant improvements in brand awareness, customer acquisition, and revenue growth.

Conclusion

With his extensive experience, strategic mindset, and data-driven approach, Derek Cheng is a valuable asset for organizations seeking to accelerate their growth and achieve their marketing objectives. His passion for driving success, combined with his versatile expertise, makes him a trusted partner for businesses of all sizes in the B2B space.