Derek Showerman
Chief Marketing Officer & Chief Technology Officer
Professional Overview
Derek Showerman is a seasoned marketing and technology executive with a proven track record of driving digital transformation and business growth. As the Chief Marketing Officer and Chief Technology Officer at William C. Huff Companies, he oversees the organization's marketing strategies, technology initiatives, and digital capabilities. With a strong focus on sustainable innovation, Derek leverages his cross-functional expertise to help companies navigate the evolving digital landscape and achieve their strategic objectives.
Experience Summary
Current Role
As the Chief Marketing Officer and Chief Technology Officer at William C. Huff Companies, Derek is responsible for leading the company's marketing and technology functions. He develops and implements comprehensive marketing strategies, leveraging data-driven insights to optimize campaigns and drive customer engagement. Additionally, he oversees the company's technology roadmap, ensuring that the organization's systems and infrastructure are aligned with its business goals. Under Derek's leadership, William C. Huff Companies has achieved significant improvements in brand visibility, lead generation, and operational efficiency.
Career Progression
Prior to his current role, Derek founded Digital Transformation Consultants, a firm dedicated to helping organizations navigate the complexities of digital transformation. As the Chief Transformation Consultant, he worked closely with clients across various industries, guiding them through the process of integrating new technologies, optimizing workflows, and enhancing customer experiences.
Derek's previous experience includes roles as a Digital Marketing Principal Consultant at Salesforce, where he advised clients on leveraging the Salesforce platform to drive digital marketing initiatives. He also held positions as the Director of Digital Marketing at EDR and the Senior Manager of SEO at Sokolove Law LLC, where he honed his expertise in search engine optimization, social media marketing, and data-driven decision-making.
Academic Background
Derek holds a Bachelor's degree in Business Administration from the University of Vermont, where he specialized in Marketing and Technology Management.
Areas of Expertise
- Digital marketing strategy and execution
- Search engine optimization (SEO) and search engine marketing (SEM)
- Social media marketing and community engagement
- Customer data analytics and insights
- Technology integration and digital transformation
- Cross-functional leadership and team management
Professional Impact
Throughout his career, Derek has contributed to the success of several organizations by leading transformative initiatives and driving measurable improvements. At William C. Huff Companies, he has overseen the implementation of a comprehensive digital marketing strategy, resulting in a 35% increase in website traffic and a 25% improvement in lead conversion rates.
As the Founder of Digital Transformation Consultants, Derek worked with clients across various industries to streamline their operations, enhance customer experiences, and unlock new revenue streams through the strategic use of digital technologies. His contributions have been recognized by industry peers, and he has been invited to speak at numerous conferences and events.
Conclusion
With his extensive experience in marketing, technology, and digital transformation, Derek Showerman is a versatile and valuable asset to any organization. His ability to bridge the gap between marketing and technology, coupled with his data-driven approach and commitment to sustainable innovation, make him a trusted advisor and strategic partner to the companies he serves.
