Professional Overview
Derek Wiback is an experienced entrepreneur and educator with a diverse background in the cycling and athletic apparel industries. As the Founder of Custom Sales at Eliel Cycling, he leverages his extensive industry knowledge and sales expertise to drive business growth and innovation. With a strong focus on customer relationships and market trends, Derek plays a key role in shaping the company's strategic direction and product development.
Experience Summary
Current Role
As the Founder of Custom Sales at Eliel Cycling, Derek is responsible for leading the company's custom cycling apparel division. In this role, he oversees all aspects of the custom sales process, from client relationship management to product design and fulfillment. Under Derek's leadership, the custom sales division has experienced significant growth, becoming a key revenue stream for the company.
Career Progression
Derek's professional journey began as a National Sales Manager at SockGuy, where he honed his skills in sales, marketing, and strategic account management. He then transitioned to an Independent Sales Representative role at Pactimo, further expanding his industry expertise. In 2013, Derek co-founded Wattie Ink., a successful athletic apparel company, serving as the Managing Partner until 2017.
Alongside his entrepreneurial ventures, Derek has also gained experience in the education sector. He has held roles as an Elementary Education Specialist, Student Teacher, and Long-Term Substitute Teacher, demonstrating his versatility and commitment to personal and professional development.
Academic Background
Derek holds a Master of Business Administration (MBA) in Management Information Systems from San Diego State University, where he also earned a Bachelor of Arts (BA) in International Business and Japanese Language. Additionally, he has completed a Certificate in Regenerative Urban Farming from Wild Willow Farm, showcasing his diverse interests and continuous learning.
Areas of Expertise
- Custom cycling apparel design and production
- Sales and account management
- Strategic business development
- Market analysis and trend identification
- Entrepreneurship and business strategy
- Classroom instruction and student engagement
Professional Impact
As the Founder of Custom Sales at Eliel Cycling, Derek has played a pivotal role in driving the company's growth and innovation. He has built strong relationships with clients, fostering trust and loyalty, and has been instrumental in expanding the custom sales division to become a significant revenue contributor. Derek's industry expertise, customer-centric approach, and entrepreneurial mindset have positioned him as a respected leader in the cycling apparel industry.
Conclusion
With his diverse background, entrepreneurial spirit, and commitment to education, Derek Wiback is a versatile professional poised for continued success. As he navigates his role at Eliel Cycling, he remains focused on driving business growth, fostering customer relationships, and exploring new opportunities to make a meaningful impact in the cycling industry and beyond.
