Professional Summary

Professional Overview

Dev Makkar is an accomplished marketing executive with over a decade of experience driving growth and brand development for leading organizations. As the Vice President of Marketing at InvestoXpert Advisors Pvt Ltd, he spearheads the company's comprehensive marketing strategy, leveraging his deep expertise in digital marketing, brand management, and market analysis to propel the firm's success.

Experience Summary

Current Role

As the Vice President of Marketing at InvestoXpert Advisors Pvt Ltd, Dev is responsible for crafting and executing the company's integrated marketing campaigns across digital and traditional channels. He oversees a team of marketing professionals and collaborates closely with cross-functional stakeholders to align marketing initiatives with the organization's strategic objectives. Under his leadership, InvestoXpert has experienced a significant increase in brand visibility and customer engagement, contributing to the firm's rapid growth and expansion.

Career Progression

Prior to his current role, Dev held several senior marketing positions, including AVP Marketing at InvestoXpert Advisors Pvt Ltd, Lead - Marketing & Growth at CYNAPCE, and Marketing Consultant at various organizations. Throughout his career, he has demonstrated a proven track record of driving successful marketing initiatives, implementing effective digital strategies, and delivering measurable results. His ability to identify and capitalize on emerging market trends has enabled him to consistently deliver high-impact marketing solutions that have propelled the growth and profitability of the companies he has served.

Academic Background

Dev holds a Master's degree in Business Administration (Marketing) from the prestigious Delhi School of Economics, where he graduated with distinction. His academic achievements, coupled with his extensive practical experience, have equipped him with a well-rounded understanding of the marketing landscape and the ability to devise innovative strategies to address complex business challenges.

Areas of Expertise

• Digital Marketing: Expertise in developing and executing comprehensive digital marketing campaigns, including search engine optimization (SEO), social media marketing, content marketing, and email marketing.

• Brand Management: Proven ability to build and strengthen brand identity, increase brand awareness, and enhance brand positioning in competitive markets.

• Market Analysis and Insights: Skilled in conducting in-depth market research, competitor analysis, and data-driven decision-making to drive strategic marketing initiatives.

• Strategic Planning and Execution: Adept at aligning marketing strategies with the overall business objectives and effectively implementing campaigns that deliver measurable results.

• Team Leadership and Collaboration: Effective in leading and motivating cross-functional teams to achieve marketing goals, fostering a collaborative work environment.

Professional Impact

During his tenure at InvestoXpert Advisors Pvt Ltd, Dev has spearheaded the development and implementation of a highly successful digital marketing strategy that has resulted in a 35% increase in website traffic, a 25% rise in social media engagement, and a 20% improvement in lead generation. His ability to identify and capitalize on emerging market trends has enabled the company to stay ahead of the curve, solidifying its position as a leading investment advisory firm.

Conclusion

With his extensive experience, proven track record of success, and strategic marketing expertise, Dev Makkar is poised to continue driving the growth and success of InvestoXpert Advisors Pvt Ltd. His commitment to delivering innovative, data-driven marketing solutions and his ability to lead high-performing teams make him a valuable asset to the organization.