Devan Gillick
Senior Vice President, Breakaway Communications
Professional Overview
Devan Gillick is a seasoned communications and marketing executive with over 14 years of experience driving strategic initiatives for leading technology and software companies. As the Senior Vice President at Breakaway Communications, Gillick leverages their deep industry expertise to deliver impactful public relations and branding campaigns that elevate client visibility and market position.
Experience Summary
Current Role
In their current role as Senior Vice President at Breakaway Communications, Gillick is responsible for overseeing the strategic direction and execution of integrated communications programs for the firm's diverse client portfolio. Gillick's ability to build strong cross-functional partnerships and navigate complex, high-stakes environments has been instrumental in driving measurable business outcomes for Breakaway's clients, including a 28% increase in media placements and a 32% boost in website traffic on average.
Career Progression
Prior to their promotion, Gillick served as Vice President at Breakaway Communications, where they spearheaded the development and implementation of innovative marketing campaigns that earned the firm numerous industry accolades, including the PRSA Bronze Anvil Award. Gillick first joined Breakaway Communications in 2008 as a Director, playing a pivotal role in expanding the firm's client base and service offerings during a period of rapid growth.
Academic Background
Gillick holds a Bachelor of Arts degree in Communications from the University of California, Berkeley, where they graduated cum laude and were recognized for their outstanding academic achievements.
Areas of Expertise
- Strategic communications and public relations
- Integrated marketing and branding
- Crisis management and issue mitigation
- Data-driven campaign optimization
- Cross-functional team leadership and collaboration
Professional Impact
Throughout their career, Gillick has demonstrated a proven track record of driving measurable business impact for clients. Notable achievements include:
- Spearheading a successful rebranding initiative that resulted in a 22% increase in lead generation for a SaaS startup client
- Developing and executing a comprehensive crisis communications plan that mitigated reputational damage and protected client market share during a high-profile product recall
- Leading the creation of a thought leadership program that generated over 50 media placements and a 45% boost in website traffic for a B2B software company
Conclusion
With their deep industry expertise, strategic acumen, and proven ability to deliver exceptional results, Devan Gillick is poised to continue making significant contributions to Breakaway Communications and its clients. Gillick's commitment to excellence and passion for driving meaningful change make them a valuable asset in the dynamic world of communications and marketing.