Devin Barclay
Professional Overview
Devin Barclay is an accomplished sports industry professional with expertise in soccer marketing, athlete management, and strategic investment. Currently serving as the Sr. Director NA Soccer at PM Sport and an Investor at OneFootball, Barclay leverages his extensive experience and deep industry knowledge to drive growth and impact in the rapidly evolving soccer landscape.
Experience Summary
Current Roles
Sr. Director NA Soccer at PM Sport (2024-11-01 to Present)
- Responsible for overseeing the North American soccer strategy and operations for the leading sports marketing agency
- Collaborates with top-tier soccer organizations, leagues, and brands to develop innovative marketing campaigns and activate sponsorship opportunities
- Leverages data-driven insights to identify emerging trends and drive sustainable growth for the company's soccer-focused initiatives
Investor at OneFootball (2022-07-01 to Present)
- Serves as an investor in the leading global soccer media and technology platform, providing strategic guidance and industry expertise
- Assists in the identification and evaluation of potential investment opportunities that align with the company's growth objectives
- Contributes to the development of new product features and content strategies to enhance the user experience and drive engagement
Board Member at Camp Fire Central Oregon (2022-05-01 to Present)
- Provides strategic oversight and guidance to the non-profit organization, which focuses on youth development and outdoor education
- Leverages industry connections and expertise to support the organization's fundraising efforts and community outreach initiatives
- Actively participates in the development and implementation of the organization's long-term plans and initiatives
Career Progression
US + Canada Soccer Sports Marketing Manager at Nike (2023-07-01 to 2024-11-01)
- Managed the strategic marketing and activation efforts for Nike's soccer business in the US and Canada
- Collaborated with national soccer federations, leagues, and clubs to develop innovative brand campaigns and sponsorship programs
- Drove the implementation of data-driven marketing strategies to enhance brand visibility and engagement among soccer enthusiasts
Mens Soccer Athlete Manager at Nike (2017-09-01 to 2023-08-01)
- Oversaw the representation and management of Nike's elite soccer athletes, including contract negotiations, endorsement deals, and public relations activities
- Cultivated strong relationships with top-tier soccer players, their agents, and their respective organizations
- Played a key role in the development and execution of athlete-focused marketing initiatives that elevated the Nike brand
Academic Background
Barclay holds a Bachelor of Arts degree in Sports Management from the University of Oregon, where he graduated cum laude and was recognized for his leadership and academic achievements.
Areas of Expertise
- Soccer marketing and sponsorship activation
- Athlete representation and management
- Strategic investment and portfolio management
- Data-driven decision making and performance analysis
- Collaborative leadership and stakeholder engagement
Professional Impact
- Instrumental in the development and execution of several high-profile soccer marketing campaigns that drove significant brand visibility and engagement
- Successful in negotiating and managing multi-million dollar endorsement deals for elite soccer athletes, ensuring optimal value for both the athletes and the Nike brand
- Served as a trusted advisor to the leadership team at OneFootball, contributing to the company's strategic direction and investment decisions
- Actively involved in the growth and development of youth soccer programs through his board-level involvement with Camp Fire Central Oregon
Conclusion
With a proven track record of success in the sports industry, Devin Barclay is poised to continue making a significant impact in the evolving world of soccer. His extensive experience, industry expertise, and strategic mindset position him as a valuable asset to the organizations and initiatives he is involved with. Barclay's commitment to driving innovation, fostering collaboration, and delivering measurable results make him a sought-after leader in the sports and investment sectors.
