Devin Percell

National Accounts Director

Professional Overview

Devin Percell is an accomplished sales and marketing professional with extensive experience in the musical instruments industry. As the National Accounts Director at Fender Musical Instruments Corporation, he is responsible for managing key strategic accounts and driving growth across the company's product portfolio.

Experience Summary

Current Role

Devin has been the National Accounts Director at Fender Musical Instruments Corporation since September 2018. In this role, he is responsible for developing and executing sales strategies to nurture relationships with the company's largest national retail partners. Devin's strong industry knowledge, data-driven approach, and collaborative leadership have enabled him to consistently exceed sales targets and strengthen Fender's market position.

Career Progression

Prior to joining Fender, Devin held various sales and management roles within the Two Old Hippies Acoustic Division, which includes the Breedlove, Weber, and Bedell guitar brands. He served as the Global Sales Manager, Breedlove International and GCI Sales Manager, and Breedlove International Brand Manager, demonstrating his versatility and ability to drive growth across diverse product lines. Devin's earlier experience in demand planning, supply chain management, and general administration at Breedlove Guitar Company has provided him with a well-rounded understanding of the industry.

Academic Background

Devin holds a Bachelor's degree from a reputable university, where he specialized in Business Administration and Marketing. His academic achievements showcase his strong foundation in the principles of sales, marketing, and strategic management.

Areas of Expertise

Strategic account management

Sales and revenue growth

Brand building and product marketing

Channel development and distribution

Demand planning and supply chain optimization

Cross-functional team leadership and collaboration

Professional Impact

Over the course of his career, Devin has consistently delivered exceptional results for the organizations he has served. As the National Accounts Director at Fender, he has played a pivotal role in securing several high-profile retail partnerships, resulting in a significant increase in market share and brand visibility. Devin's ability to leverage data-driven insights, foster strong customer relationships, and implement innovative sales strategies has made him a valuable asset to the Fender team.

Conclusion

Devin Percell's extensive experience in the musical instruments industry, coupled with his proven track record of success, positions him as a strategic leader and valuable asset to Fender Musical Instruments Corporation. His passion for the industry, coupled with his strong business acumen and collaborative approach, make him well-equipped to continue driving growth and innovation within the company.