Devin Reed

Professional Overview

Devin Reed is an accomplished marketing and content strategy expert with a diverse background in technology sales and advisory roles. As a Limited Partner at Stage 2 Capital Catalyst, he leverages his extensive industry knowledge and entrepreneurial mindset to support early-stage startups. With a proven track record of driving growth and improving operational efficiency, Devin is a valuable asset to the companies he advises.

Experience Summary

Current Roles

Limited Partner, Stage 2 Capital Catalyst (2022 - Present)

• Provides strategic guidance and operational support to early-stage technology startups as a Limited Partner at the Stage 2 Capital Catalyst fund

• Leverages his deep industry expertise and entrepreneurial experience to help portfolio companies accelerate growth and achieve their business objectives

Founder | Advisor | Creator, The Reeder (2017 - Present)

• Launched The Reeder, a digital platform focused on delivering insightful content and resources for marketing and sales professionals

• Serves as a trusted advisor to startups and established companies, providing strategic guidance on content strategy, marketing, and sales enablement

Marketing Advisor, TestBox and UserEvidence (2024 - Present)

• Advises leading B2B software companies TestBox and UserEvidence on their content strategy and marketing initiatives

• Collaborates with the leadership teams to drive customer acquisition, engagement, and retention through data-driven content solutions

Previous Experience

Head of Content Strategy, Gong (2021 - 2022)

• Led the content strategy and execution for Gong, a leading revenue intelligence platform, resulting in a significant increase in brand awareness and engagement

• Spearheaded the development of a comprehensive content ecosystem, including blog posts, webinars, and thought leadership pieces, that positioned Gong as an industry thought leader

Account Executive, Gong, Eventbrite, and other technology companies (2013 - 2021)

• Held various sales roles at leading technology companies, where he consistently exceeded revenue targets and developed strong relationships with clients

• Demonstrated a deep understanding of complex B2B sales processes and the ability to effectively communicate the value proposition of enterprise software solutions

Academic Background

Devin holds a Bachelor of Arts degree in Communication from the University of California, San Diego, where he graduated with honors.

Areas of Expertise

• Content strategy and creation

• Marketing and sales enablement

• Revenue growth and customer acquisition

• Startup advisory and investment

• Enterprise software sales and account management

Professional Impact

• Drove significant increases in brand awareness, engagement, and revenue for leading B2B software companies through data-driven content strategies

• Provided strategic guidance and operational support to numerous early-stage startups, helping them achieve their growth and operational goals

• Established The Reeder as a respected digital platform for marketing and sales professionals, offering valuable insights and resources

Conclusion

With his diverse experience in marketing, sales, and startup advisory, Devin Reed is a versatile and highly sought-after professional in the technology industry. As a Limited Partner at Stage 2 Capital Catalyst and an active advisor to various startups, he continues to make a meaningful impact on the growth and success of emerging businesses.