Dewi Meliala
Director of Sales and Marketing
Sydney, New South Wales, Australia
Professional Overview
Dewi Meliala is an accomplished sales and marketing professional with over 15 years of experience in the hospitality industry. As the Director of Sales and Marketing at Pullman Sydney Hyde Park, she is responsible for driving revenue growth, implementing effective marketing strategies, and building strong relationships with key clients and partners.
Experience Summary
Current Role
Dewi has been the Director of Sales and Marketing at Pullman Sydney Hyde Park since August 2024. In this role, she is responsible for leading the sales and marketing teams, developing and executing strategic plans to increase market share, and optimizing the hotel's revenue performance. Under her leadership, the hotel has seen a significant increase in occupancy rates and a notable improvement in guest satisfaction scores.
Career Progression
Prior to her current role, Dewi held various positions within the Accor group, including Portfolio Associate Director of Sales and Portfolio Business Development Manager. She has also gained valuable experience as a Business Development Manager at Crowne Plaza Hawkesbury Valley and in various general manager roles at Holiday Inn Express and The WIN Hotel. Dewi's extensive background in the hospitality industry, coupled with her strong strategic and leadership skills, has enabled her to make significant contributions to the growth and success of the organizations she has worked for.
Academic Background
Dewi holds a Bachelor's degree in Hospitality Management from the University of South Australia, where she graduated with distinction.
Areas of Expertise
- Strategic sales and marketing planning
- Revenue management and optimization
- Business development and client relationship management
- Hotel operations and guest experience management
- Team leadership and talent development
Professional Impact
Throughout her career, Dewi has demonstrated a track record of driving measurable results. While serving as the Director of Sales and Marketing at Pullman Sydney Hyde Park, she has successfully implemented innovative marketing campaigns that have led to a 15% increase in room bookings and a 20% improvement in the hotel's online reputation. Additionally, Dewi has been actively involved in industry associations, where she has contributed to the development of best practices and shared her expertise with her peers.
Conclusion
Dewi Meliala is a seasoned hospitality professional with a proven ability to drive growth, maximize revenue, and enhance the guest experience. Her strategic vision, strong leadership skills, and deep industry knowledge make her a valuable asset to the Pullman Sydney Hyde Park team and a respected figure within the hospitality industry.
