Dhanadham Pokthitiyuk
Chief Marketing Officer, Bangkok, Thailand
Professional Overview
Dhanadham Pokthitiyuk is an accomplished marketing executive with extensive experience in performance marketing, acquisition strategies, and leading global marketing teams. As the Chief Marketing Officer at Sunday, he drives the company's marketing vision and oversees the execution of integrated campaigns that drive customer growth and brand awareness.
Experience Summary
Current Role
As the Chief Marketing Officer at Sunday since 2021, Dhanadham is responsible for developing and implementing the company's comprehensive marketing strategy. He leads a talented team of marketing professionals, managing all aspects of digital marketing, content creation, and channel optimization. Under his leadership, Sunday has achieved significant growth in its customer base and expanded its market presence in Thailand.
Career Progression
Prior to his current role, Dhanadham held senior marketing positions at leading technology companies. As the Head of Marketing at Sunday from 2018 to 2020, he spearheaded the company's digital transformation and implemented data-driven strategies that improved customer acquisition and retention.
Earlier in his career, Dhanadham served as the Performance Marketing Head of Acquisition (Global Team) at Rakuten, where he was instrumental in driving international expansion and optimizing marketing campaigns across multiple markets. He also held marketing management roles at Lazada and Rocket Internet SE, where he gained valuable experience in regional marketing strategies and digital marketing execution.
Academic Background
Dhanadham holds a bachelor's degree in Business Administration from a prestigious university in Thailand, where he graduated with distinction.
Areas of Expertise
- Strategic marketing leadership
- Performance marketing and customer acquisition
- Digital marketing and social media optimization
- Data-driven decision making and analytics
- Cross-functional team management and collaboration
Professional Impact
Under Dhanadham's leadership, Sunday has achieved significant growth in its customer base and expanded its market presence in Thailand. He has successfully implemented innovative marketing campaigns that have resulted in increased brand recognition and customer engagement. Dhanadham's expertise in performance marketing and data-driven strategies has contributed to the company's overall success and market position.
Conclusion
With his extensive marketing expertise, proven track record of driving growth, and strong leadership skills, Dhanadham Pokthitiyuk is a valuable asset to the Sunday organization. He is committed to leveraging his industry knowledge and digital marketing acumen to propel the company's continued expansion and solidify its position as a leading player in the Thai market.
