Dharam Vadehra

Chief Marketing Officer (CMO)

Mumbai, Maharashtra, India

Professional Overview
Dharam Vadehra is an accomplished Chief Marketing Officer (CMO) with over 40 years of experience in the cement industry. He is a strategic marketing veteran with a proven track record of driving business growth, brand development, and market expansion. As the CMO of Prism Cement Limited, Dharam oversees the company's overall marketing strategy, product portfolio management, and digital transformation initiatives.

Experience Summary

Current Role
Dharam has served as the Chief Marketing Officer (CMO) of Prism Cement Limited since 2011. In this role, he is responsible for defining and executing the company's marketing vision, leading cross-functional teams, and driving impactful campaigns that have significantly contributed to Prism Cement's market leadership. Under his guidance, the company has achieved remarkable success in brand positioning, customer engagement, and market share growth.

Career Progression
Prior to his current role, Dharam held the position of Vice President, Marketing at UltraTech Cement Limited from 1997 to 2011. During his tenure, he spearheaded several innovative marketing strategies that helped UltraTech cement establish itself as a dominant player in the industry. Earlier in his career, Dharam served as the Deputy General Manager (Marketing) at PI Industries Ltd, where he honed his skills in product development, market research, and strategic planning.

Academic Background
Dharam holds a Bachelor's degree in Chemical Engineering from the prestigious Indian Institute of Technology (IIT), Roorkee. He has also completed several executive programs in marketing, leadership, and strategic management from reputable institutions, further enhancing his expertise in the field.

Areas of Expertise

• Cement industry marketing and branding

• Integrated marketing communications

• Customer-centric product development

• Digital marketing and e-commerce strategies

• Cross-functional team leadership

• Strategic planning and execution

Professional Impact
Throughout his career, Dharam has been recognized for his exceptional contributions to the cement industry. He has played a pivotal role in the successful launches of several industry-leading products and has been instrumental in driving Prism Cement's market share growth in key regions. Additionally, Dharam has been an active member of industry associations, sharing his expertise and insights through presentations and publications.

Conclusion
Dharam Vadehra's extensive experience, strategic vision, and exceptional marketing acumen have made him a respected leader in the cement industry. As the Chief Marketing Officer of Prism Cement Limited, he continues to drive innovation, enhance customer experiences, and position the company for sustained growth and success.