Professional Role and Company Overview
Dhiraj Kumar Pillay is the Founder of Perfume24x7.com, an omnichannel retail platform specializing in branded perfumes across India. The company caters to millions of customers nationwide and operates primarily from Hyderabad, India. Perfume24x7.com is recognized as India’s largest online retailer of perfumes, colognes, and deodorants, emphasizing competitive pricing, reliable delivery, and high levels of customer service.
Career Trajectory and Experience
Dhiraj Pillay’s entrepreneurial journey began with a personal blog launched in 2009, focusing initially on product creation and showcasing. He transitioned through platforms such as Zeppo and Shopify, leveraging these channels to test and sell his creations; notably, in 2010, he personally validated product efficacy. Prior to founding Perfume24x7.com, his professional tenure includes roles at companies such as Coca-Cola, Career Launcher, Marins India, and Fragstore Retail. Additionally, he has served as a Fellow at the Startup Leadership Program, indicating engagement with startup ecosystems and leadership development initiatives.
Company Size and Market Position
Perfume24x7.com operates with a lean team of approximately 2-10 employees, reflecting a small but focused organizational structure targeting scalable growth within the Indian retail fragrance market. The company operates from a physical retail presence located on Level 1, City Center Mall, Road No.1, Banjara Hills, Hyderabad, complementing its extensive online operations. Social media presence and customer feedback highlight positive brand reception and engagement, including a 5-star rating on Facebook from reviewer feedback.
Digital and Social Media Footprint
Dhiraj Pillay maintains an active professional profile on LinkedIn ([linkedin.com/in/dhiraj-kumar-pillay-6532211](http://www.linkedin.com/in/dhiraj-kumar-pillay-6532211)) and social platforms such as Instagram and Facebook, where he documents company progress and marketing activities. Instagram posts showcase his evolution from blogging to e-commerce entrepreneurship and provide insight into Perfume24x7’s brand ethos—handling perfumes “with care, passion, and ingenuity.” The TiE Hyderabad marketing team collaboration captured on Instagram demonstrates his involvement with entrepreneurial networks and local marketing initiatives.
Strategic Insights
Dhiraj Pillay exemplifies a founder leveraging digital platforms and personal product knowledge to build a market-leading branded perfume retail business in India. His background in established corporations coupled with startup leadership experience provides a substantial foundation in business scaling and operational management. His direct involvement in product testing and marketing suggests a hands-on approach to maintaining quality standards and customer satisfaction.
Perfume24x7.com’s positioning as the largest online perfume retailer in India, along with a growing omnichannel strategy, indicates increasing market penetration opportunities, particularly within the premium fragrance segment. The relatively small company size may signal agility for adopting new technologies or partnerships to enhance supply chain efficiency or customer engagement.
Summary of Key Data Points:
- Name: Dhiraj Kumar Pillay
- Position: Founder
- Company: Perfume24x7.com
- Industry: Retail (Perfumes, Colognes, Deodorants)
- Headquarters: Hyderabad, India
- Company Size: 2-10 employees
- Company Market Position: India’s largest online perfume retailer
- Professional Background: Experience at Coca-Cola, Career Launcher, Marins India, Fragstore Retail; Fellow at Startup Leadership Program
- Digital Presence: LinkedIn, Instagram, Facebook
- Notable Achievements: Transitioned from blogging to e-commerce entrepreneurship; tested products personally since 2010; active in local entrepreneurial marketing initiatives
This profile indicates a founder-led operation grounded in digital commerce innovation and customer-focused retailing within a competitive fragrance market.
