Professional Overview

Diana Bitting is a seasoned marketing professional currently serving as a Fractional CMO and Marketing Consultant at Kovitz, leveraging her expertise in marketing strategy, leadership, and industry-specific knowledge to drive business growth. Her key expertise areas include marketing strategy, team leadership, and industry analysis, with a focus on the technology and real estate sectors.

Experience Summary

Current Role

As a Fractional CMO and Marketing Consultant at Kovitz, Diana is responsible for developing and implementing marketing strategies, leading cross-functional teams, and driving business expansion. Her current role involves collaborating with clients to understand their marketing needs, creating tailored solutions, and measuring the impact of marketing efforts on business outcomes.

Career Progression

Diana's career trajectory showcases her progression from marketing associate roles to senior leadership positions. Notable previous roles include Co-Founder and CEO at Catbird, Head of Marketing at Homebound, Senior Director of Marketing at JLL Spark, and Director of Content Marketing + Partnerships at Interior Define. Throughout her career, Diana has demonstrated her ability to drive marketing campaigns, lead teams, and contribute to business growth.

Academic Background

Diana holds an MFA in Architecture from Columbia College Chicago and a Bachelor of Arts in Journalism from Indiana University Bloomington. She has also completed the LEAD Executive Business Program from Stanford University Graduate School of Business, further enhancing her business acumen and leadership skills.

Areas of Expertise

Diana's areas of expertise include marketing strategy, team leadership, industry analysis, content creation, and partnership development. She possesses technical competencies in marketing automation, data analysis, and digital marketing platforms. Her leadership and management capabilities have been demonstrated through her experience in leading cross-functional teams and driving business growth.

Professional Impact

Throughout her career, Diana has made significant contributions to the companies she has worked with, driving marketing campaigns, leading teams, and contributing to business expansion. While specific metrics are not available, her current and previous roles demonstrate her ability to make a measurable impact on business outcomes.

Conclusion

Diana Bitting is a highly experienced marketing professional with a strong background in marketing strategy, leadership, and industry-specific knowledge. Her current focus as a Fractional CMO and Marketing Consultant at Kovitz involves driving business growth through marketing strategy and team leadership. With her unique blend of marketing expertise, leadership capabilities, and industry knowledge, Diana is well-positioned to make a significant impact in her current and future roles.