Diana Diguido
Chief Client Officer
Professional Overview
Diana Diguido is a seasoned marketing and client strategy executive with over 15 years of experience driving transformative growth for leading brands. As the Chief Client Officer at Tinuiti, she oversees the strategic direction and client success of the agency's portfolio, leveraging her deep expertise in performance media, digital marketing, and data-driven solutions.
Experience Summary
Current Role
As Chief Client Officer at Tinuiti, Diana is responsible for spearheading the agency's client strategy and ensuring exceptional service delivery across its growing client base. In this role, she works closely with cross-functional teams to develop and execute integrated marketing programs that drive measurable business impact for clients. Under her leadership, Tinuiti has expanded its client relationships and solidified its reputation as a trusted strategic partner.
Prior to her current role, Diana served as SVP of Client Strategy at Tinuiti, where she was instrumental in scaling the agency's client services and optimizing its performance-driven approach. She has a proven track record of building high-performing teams, fostering strong client relationships, and delivering innovative marketing solutions that exceed client goals.
Career Progression
Before joining Tinuiti, Diana held various leadership roles at ForwardPMX and PMX Agency, where she was responsible for managing large-scale paid media campaigns, driving client strategy, and optimizing relationship management. She has a deep understanding of the evolving digital landscape and a passion for helping clients navigate the ever-changing marketing ecosystem.
Throughout her career, Diana has demonstrated her ability to drive measurable results, innovate, and lead cross-functional initiatives. Her expertise in areas such as paid media, data analysis, and omnichannel marketing has been instrumental in driving client success and positioning her as a trusted advisor in the industry.
Academic Background
Diana holds a Bachelor of Science degree in Marketing from the University of Delaware, where she graduated with honors.
Areas of Expertise
- Paid media strategy and optimization
- Digital marketing campaign management
- Data-driven decision making and analytics
- Omnichannel marketing program development
- Client relationship management and strategic advisory
- Team leadership and organizational development
Professional Impact
Under Diana's leadership, Tinuiti has experienced significant growth in its client base and expanded its service offerings to meet the evolving needs of its clients. She has spearheaded the development of innovative marketing solutions that have helped clients achieve their business goals and stay ahead of industry trends.
Diana is a recognized thought leader in the marketing industry, frequently speaking at industry events and contributing to industry publications. Her expertise and insights have been instrumental in shaping the agency's strategic direction and positioning Tinuiti as a trusted partner for leading brands.
Conclusion
With her extensive experience, strategic acumen, and proven track record of driving client success, Diana Diguido is a valuable asset to Tinuiti and its clients. Her commitment to innovation, data-driven decision making, and exceptional client service has positioned her as a respected leader in the marketing industry.
