Professional Overview
Diana Toole is an accomplished marketing executive with over 10 years of experience driving strategic communications, brand management, and successful outreach initiatives for leading educational institutions. As the Chief Marketing Officer at Shady Side Academy, she leverages her expertise in integrated marketing, digital strategy, and stakeholder engagement to elevate the school's profile and advance its mission.
Experience Summary
Current Role
As the Chief Marketing Officer at Shady Side Academy, Diana is responsible for developing and executing the school's comprehensive marketing and communications strategy. In this role, she oversees all branding, digital content, media relations, and enrollment marketing efforts to strengthen Shady Side Academy's position as a premier independent school in the Pittsburgh region. Since joining the organization in 2022, Diana has spearheaded a rebrand that has increased website traffic by 28% and driven a 15% uptick in applications.
Career Progression
Prior to her current role, Diana served as the Director of Strategic Marketing, Communications, and Outreach at The Ellis School, where she led a team of marketing professionals and significantly expanded the school's reach through innovative digital campaigns and targeted community engagement. She also previously held positions as the Director of Marketing and Communications and Assistant Director of Marketing and Communications at The Ellis School, as well as roles in graphic design, web development, and creative services at organizations such as Carlow University, Carnegie Museum of Natural History, and Carnegie Museums of Pittsburgh.
Academic Background
Diana holds a Bachelor of Fine Arts in Graphic Design from Carlow University, where she graduated cum laude. She has continued to build her professional expertise through industry-specific training and certifications in areas such as content marketing, social media strategy, and data-driven decision making.
Areas of Expertise
- Integrated marketing strategy and execution
- Brand development and management
- Digital marketing and social media optimization
- Event planning and community engagement
- Project management and team leadership
- Data analysis and performance reporting
Professional Impact
During her tenure at The Ellis School, Diana led the development and implementation of a comprehensive rebranding initiative that resulted in a 22% increase in website traffic and a 17% rise in enrollment inquiries. She has also been recognized for her contributions to the field of educational marketing, having presented at regional and national conferences on topics such as content creation, SEO, and personalized outreach.
Conclusion
With her demonstrated track record of driving measurable marketing success, Diana Toole is poised to make a significant impact in her role as Chief Marketing Officer at Shady Side Academy. Her strategic vision, creative problem-solving, and commitment to data-driven decision-making make her a valuable asset in elevating the school's brand and expanding its reach within the Pittsburgh community and beyond.
