Professional Overview
Diane Edgeworth is a seasoned digital product executive with over 15 years of experience driving omni-channel strategy and innovation across the retail industry. As the Senior Director of Digital Product at RH, she leads a cross-functional team in developing industry-leading e-commerce experiences and digital product offerings.
Experience Summary
Current Role
In her current role as Senior Director of Digital Product at RH, Diane is responsible for overseeing the strategic vision, development, and execution of the company's digital product roadmap. She collaborates closely with the executive team to align digital initiatives with the broader business objectives, while empowering her team to deliver exceptional customer experiences through data-driven product enhancements.
Career Progression
Prior to her current position, Diane held several progressive leadership roles in product management and digital strategy. As the Director of Digital Product at RH, she spearheaded the migration to a headless commerce architecture, resulting in a 25% increase in online conversion rates. During her tenure as Principal, Product Management - Omni-Channel at Levi Strauss & Co., Diane led the implementation of a unified product information management system, driving a 30% improvement in product data accuracy and consistency across channels.
Diane's earlier experience includes product and e-commerce management roles at leading lifestyle and apparel brands, such as lululemon and Indochino, where she honed her expertise in digital transformation, customer experience optimization, and omni-channel enablement.
Academic Background
Diane holds a Bachelor of Business Administration from Ivey Business School at Western University and a Master of Business Administration from McMaster University, where she specialized in strategic marketing and innovation.
Areas of Expertise
- Digital product strategy and roadmap development
- Omni-channel customer experience design and optimization
- Ecommerce platform and technology integration
- Data-driven decision making and A/B testing
- Agile product management and cross-functional collaboration
- Digital transformation and change management
Professional Impact
Throughout her career, Diane has demonstrated a track record of driving tangible business impact through innovative digital solutions. Her leadership and strategic vision have been instrumental in helping organizations enhance their online presence, improve operational efficiency, and deliver exceptional customer experiences.
Conclusion
With her deep industry expertise, proven track record of success, and strong commitment to digital innovation, Diane Edgeworth is poised to continue making significant contributions to the retail industry as the Senior Director of Digital Product at RH.
