Primary Contact Overview
Name: Diane Forker
Current Role: Marketing Manager
Company: Citarella – The Ultimate Gourmet Market
Location: Based in Bayonne, New Jersey, United States
LinkedIn: [Diane Forker - LinkedIn Profile](https://www.linkedin.com/in/diane-forker-915455b1)
Professional Summary
Diane Forker is an experienced marketing professional within the food retail and marketing sectors, currently serving as the Marketing Manager at Citarella. In this capacity, Diane is responsible for overseeing content creation across a range of marketing channels, including digital and social media initiatives, and collaborates extensively on partnership opportunities with external brands and organizations. She is noted for her strategic leadership in campaign execution and partnership development, aligning brand messaging with customer engagement objectives.
Key Responsibilities and Strengths:
- Directs content strategy and creation for multichannel marketing campaigns, with a specific focus on food and gourmet retail.
- Collaborates with partners on co-marketing opportunities and seasonal promotions.
- Leverages expertise in both traditional and digital marketing to drive brand visibility and customer acquisition.
- Maintains a strong presence on social media, including TikTok and LinkedIn, supporting Citarella’s public-facing brand and community engagement initiatives.
Diane’s marketing approach is deeply informed by her background in food marketing and analytics, enabling her to tailor campaigns effectively to the consumer goods sector and enhance Citarella’s positioning as a premium retailer.
Professional Experience
- Citarella (Present)
- Marketing Manager | No direct reports listed
- Leads content planning and campaign management across digital and in-store platforms.
- Partners with vendors and regional organizations, e.g., featured in collaborations benefiting the Eleanor Whitmore Early Childhood Center.
- Active engagement in trend-driven marketing, such as themed promotions for holidays (e.g., Cinco de Mayo), as seen in Citarella’s TikTok campaigns.
- C&S Wholesale Grocers (Prior)
- National Seasonal Merchandising Analyst
- Negotiated promotional programs and ensured item data integrity for large-scale grocery accounts.
- RoNetco Supermarkets (Earlier Experience)
- Appetizing Department Manager
- Managed deli operations, overseeing team performance and operational consistency.
- Saint Joseph’s University & Other Positions
- Gained foundational experience in both customer service and event coordination, establishing strong interpersonal and organizational skills.
Education
- Saint Joseph’s University (Haub School of Business)
- Bachelor’s Degree in Food Marketing
Citarella Company Context
Industry: Consumer Goods, E-Commerce, Food Retail
Headquarters: New York, United States
Employee Range: 501–1,000
Core Offerings: Dry-aged meats, fresh seafood, gourmet foods, high-end bakery and pastry goods
Brand Reputation: More than 100 years of culinary excellence with a strong focus on quality and customer experience across multiple store locations, including high-traffic stores such as Upper West Side, New York.
Citarella generates significant engagement through digital platforms and live event participation, as demonstrated by its active TikTok and Instagram footprint targeting food-focused consumers with gourmet product content and experiential in-store events.
Notable Activities and Professional Interests
- Frequent contributor to organization’s social media strategy, including video content highlighting special product offerings and seasonal promotions.
- Community engagement: Collaborates on philanthropic initiatives and local partnerships, increasing Citarella’s relevance within its service areas.
- Passion for emergent food trends, leveraging insights from her formal education and prior merchandising roles to position Citarella as a leader in the gourmet sector.
Actionable Insights
Given Diane Forker’s strategic role in marketing decisions and her broad cross-functional experience—from merchandising analytics to customer-facing campaign management—she is a key stakeholder in evaluating and implementing new marketing solutions, digital engagement tools, and partnership opportunities. Her leadership in content and campaign strategy, combined with Citarella’s ongoing investment in digital and community channels, suggests a strong openness to collaboration with partners offering innovative marketing technologies, retail analytics, or brand amplification strategies within the premium food retail domain.
Contact Diane Forker via LinkedIn for relevant opportunities aligned with Citarella’s brand vision and digital transformation objectives.
