Diane Gates
Global Chief Marketing Officer | Global Executive Team Member
Sydney, New South Wales, Australia
Professional Overview
Diane Gates is a seasoned marketing and communications executive with over 25 years of experience driving brand strategy and business growth for leading professional services organizations. As the Global Chief Marketing Officer and a member of the Global Executive Team at Ashurst, she is responsible for overseeing the firm's integrated marketing and communications initiatives across its international network. Diane is a strategic leader known for her ability to align marketing efforts with business objectives and foster a culture of innovation.
Experience Summary
Current Role
Diane currently serves as the Global Chief Marketing Officer and a member of the Global Executive Team at Ashurst, a top-tier international law firm. In this role, she is responsible for developing and executing the firm's integrated global marketing and communications strategy to support business growth and enhance Ashurst's brand positioning. Diane has been instrumental in driving digital transformation initiatives and leveraging data-driven insights to deliver measurable impact.
Career Progression
Prior to joining Ashurst, Diane held several senior marketing and business development roles at leading professional services firms, including MinterEllison, Deloitte Australia, and PricewaterhouseCoopers. Throughout her career, she has demonstrated a track record of success in driving strategic initiatives, building high-performing teams, and delivering tangible results. Diane's extensive experience encompasses brand management, digital marketing, client experience, and thought leadership.
Academic Background
Diane holds a Bachelor of Arts degree from the University of Sydney, where she specialized in Communications and Marketing. She is a continuously engaged learner, actively seeking opportunities to expand her expertise and stay ahead of industry trends.
Areas of Expertise
- Strategic marketing and brand management
- Digital transformation and data-driven marketing
- Client experience and relationship management
- Business development and growth strategy
- Integrated communications and thought leadership
- Talent management and team leadership
Professional Impact
During her tenure at Ashurst, Diane has led the implementation of a comprehensive global marketing and communications strategy, resulting in increased brand visibility, enhanced client engagement, and improved business performance. She has also spearheaded the firm's digital transformation efforts, leveraging data and technology to drive more effective and measurable marketing initiatives.
Diane's industry contributions extend beyond her direct responsibilities, as she is an active member of several professional associations and regularly shares her insights through speaking engagements and industry publications.
Conclusion
Diane Gates is a seasoned marketing executive with a proven track record of driving growth and innovation for leading professional services firms. In her current role as the Global Chief Marketing Officer and Global Executive Team member at Ashurst, she is poised to continue her positive impact on the firm's brand, client relationships, and overall business performance.
