Diego Luz is an accomplished Digital Marketing and E-commerce Manager with over a decade of experience driving strategic initiatives and delivering impactful results for leading retail and fashion brands in Brazil. He possesses a unique blend of technical expertise, analytical prowess, and strategic vision, enabling him to optimize digital channels, enhance user experiences, and drive sustainable business growth.
Experience Summary
Current Role
As the Digital Marketing and E-commerce Manager at 7 For All Mankind, Diego is responsible for developing and executing comprehensive digital strategies to elevate the brand's online presence, drive customer engagement, and maximize e-commerce revenue. He oversees a team of digital specialists, collaborating cross-functionally to implement innovative marketing campaigns, optimize website performance, and leverage data-driven insights to inform strategic decision-making.
Career Progression
Prior to his current role, Diego served as the E-commerce Manager at Paula Torres, where he spearheaded the brand's digital transformation, achieving a 25% increase in online sales over a 2-year period. He has also held various e-commerce and digital marketing roles at renowned fashion companies, such as L'été Moda Praia and Restoque S/A, where he consistently demonstrated his ability to drive measurable improvements in customer acquisition, conversion rates, and overall e-commerce profitability.
Academic Background
Diego holds a Bachelor's degree in Business Administration from the University of São Paulo, with a specialization in Digital Marketing and E-commerce. He is a certified Google Analytics and Adwords professional, and has completed several executive education programs in digital strategy and omnichannel retail management.
Areas of Expertise
- Digital marketing strategy and campaign management
- E-commerce optimization and customer experience enhancement
- Data analysis and performance tracking
- Cross-functional collaboration and team leadership
- Omnichannel retail strategy and integration
- Emerging trends and technologies in the fashion and retail industry
Professional Impact
Throughout his career, Diego has demonstrated a track record of driving impactful results for his employers. At Restoque S/A, he implemented a comprehensive e-commerce roadmap that led to a 30% increase in online sales and a 15% improvement in customer retention. As the E-commerce Coordinator at L'été Moda Praia, he spearheaded the brand's first-ever online sales channel, which contributed 12% to the company's overall revenue within the first year of operation.
Conclusion
With his extensive experience, data-driven approach, and strategic mindset, Diego Luz is poised to continue making significant contributions to the growth and success of 7 For All Mankind's digital and e-commerce initiatives. His proven ability to leverage emerging technologies, optimize customer experiences, and deliver measurable business outcomes make him a valuable asset in the dynamic retail and fashion landscape.
