Diego Penafiel
Marketing Director
Diego Penafiel is an accomplished Marketing Director with over 10 years of experience in driving impactful marketing strategies and campaigns. Renowned for his ability to leverage data-driven insights to optimize marketing performance, Diego specializes in crafting integrated campaigns that deliver measurable results.
Professional Overview
As the Marketing Director at Scott Miller, Diego is responsible for overseeing the company's comprehensive marketing initiatives, from digital and social media marketing to traditional advertising and event planning. With a keen eye for innovative solutions, he consistently delivers campaigns that engage target audiences and drive measurable growth.
Experience Summary
Current Role
At Scott Miller, Diego serves as the Marketing Director, where he leads a team of talented marketing professionals. In this role, he is responsible for developing and executing strategic marketing plans that align with the company's overall business objectives. Diego's data-driven approach has enabled him to optimize marketing efforts, resulting in a 25% increase in lead generation and a 20% improvement in customer retention over the past two years.
Career Progression
Prior to his current position, Diego held the role of Visual Merchandising Manager at Dillard's Inc., where he was instrumental in crafting visually compelling in-store experiences that drove increased foot traffic and sales. His ability to translate brand vision into impactful retail environments earned him recognition within the industry, and he was awarded the prestigious Visual Merchandising Award in 2018.
Academic Background
Diego holds a Bachelor of Science in Marketing from the University of Rochester, where he graduated with distinction. During his time at the university, he was actively involved in the school's Marketing Club, serving as the Vice President and leading several successful marketing campaigns for local businesses.
Areas of Expertise
- Digital marketing strategy and execution
- Integrated marketing campaign development
- Data analysis and performance optimization
- Visual merchandising and in-store experience design
- Team leadership and cross-functional collaboration
Professional Impact
Throughout his career, Diego has spearheaded numerous successful marketing initiatives that have yielded significant results for his employers. Most notably, his work at Dillard's Inc. led to a 15% increase in in-store sales and a 12% improvement in customer satisfaction scores. At Scott Miller, he has been instrumental in the company's digital transformation, driving a 35% growth in online revenue through the implementation of a comprehensive e-commerce strategy.
Conclusion
With his extensive marketing expertise, data-driven approach, and innovative mindset, Diego Penafiel is poised to continue making a lasting impact in the industry. As he progresses in his career, he remains committed to delivering exceptional results and contributing to the overall success of the organizations he serves.
