Diego Scotti

Professional Overview

Diego Scotti is an accomplished marketing and communications executive with a proven track record of driving growth and innovation. As the EVP, General Manager - Consumer Group & Global Marketing and Communications at PayPal, he oversees the company's consumer-facing initiatives and global brand strategy. Additionally, he serves as the Chair of the Board of Directors at Ad Council and a Board Member at Global Citizen, further demonstrating his industry leadership and commitment to social impact.

Experience Summary

Current Role

As the EVP, General Manager - Consumer Group & Global Marketing and Communications at PayPal, Diego is responsible for leading the company's consumer-facing strategy and global marketing efforts. He has been instrumental in shaping PayPal's brand positioning and driving customer engagement across various touchpoints. Under his leadership, the company has achieved significant milestones in expanding its consumer base and enhancing its global presence.

Career Progression

Prior to his current role, Diego served as the EVP and Chief Marketing Officer at Verizon, where he was instrumental in transforming the company's brand and driving customer acquisition. Before that, he held the position of SVP, Chief Marketing Officer at J.Crew, where he played a pivotal role in revitalizing the brand and driving growth.

Academic Background

Diego holds a Bachelor's degree from a prestigious university, where he specialized in Marketing and Communications. His academic achievements and specialized knowledge have been instrumental in shaping his successful career in the industry.

Areas of Expertise

Diego's expertise spans across various areas, including brand strategy, digital marketing, consumer behavior, and global marketing operations. He has a deep understanding of the evolving consumer landscape and has demonstrated his ability to adapt and innovate in response to market trends. His strong leadership skills and strategic vision have been key to his success in driving growth and transformation within the organizations he has served.

Professional Impact

Throughout his career, Diego has led numerous high-profile initiatives that have had a significant impact on the industries he has operated in. At Verizon, he spearheaded a comprehensive brand revitalization strategy that resulted in increased customer acquisition and enhanced brand loyalty. At J.Crew, he played a pivotal role in reviving the brand's image and driving a successful turnaround. In his current role at PayPal, he has been instrumental in shaping the company's consumer-focused strategy and expanding its global reach.

Conclusion

Diego Scotti is a seasoned marketing and communications executive with a proven track record of driving growth and innovation. His extensive experience, strategic vision, and industry leadership have positioned him as a highly respected and influential figure in the consumer technology and retail sectors. As he continues to lead the consumer group and global marketing efforts at PayPal, Diego is poised to make a significant impact on the company's future success and further solidify his reputation as a transformative leader in the industry.