Professional Summary

Professional Overview

Dima Suboch is an experienced performance marketing expert, currently serving as the Director of Performance Marketing at Retrospec. With a strong background in data-driven marketing strategies, Dima specializes in driving growth and achieving measurable results for leading consumer brands.

Experience Summary

Current Role

As the Director of Performance Marketing at Retrospec, Dima is responsible for overseeing the company's performance marketing initiatives across multiple channels, including paid search, social media, and digital advertising. In this role, Dima leads a team of talented marketing professionals to develop and implement data-driven campaigns that optimize for key performance metrics, such as return on ad spend (ROAS), customer acquisition cost (CAC), and lifetime value (LTV).

Career Progression

Prior to his current role, Dima held several progressive positions in the performance marketing field. He served as the Senior Performance Marketing Manager at Retrospec, where he successfully scaled the company's digital marketing efforts and achieved significant growth in online revenue. Before that, Dima spent over 6 years at iHerb, LLC, starting as a Growth Marketing Specialist and eventually becoming the Growth Marketing Manager, where he played a pivotal role in driving the company's international expansion and e-commerce success.

Earlier in his career, Dima gained valuable experience in financial planning and analysis, working as a Financial Planning Analyst and Senior Financial Planning Analyst at MAZ Minsk Automobile Plant. This background has provided him with a unique perspective on the financial implications of marketing strategies, allowing him to make data-driven decisions that maximize the return on investment for his clients.

Academic Background

Dima holds a degree in Mechanical Engineering from a prominent university, which has equipped him with a strong analytical mindset and problem-solving abilities.

Areas of Expertise

• Performance marketing strategy and optimization

• Paid search, social media, and digital advertising

• Data analysis and conversion rate optimization

• Cross-channel campaign management

• Budgeting and financial planning

• Team leadership and project management

Professional Impact

Under Dima's leadership, the performance marketing team at Retrospec has consistently exceeded revenue and ROAS targets, contributing significantly to the company's overall growth and profitability. He has also been recognized for his innovative approaches to customer acquisition and retention, which have helped Retrospec maintain a strong competitive edge in the market.

Conclusion

With his extensive experience in performance marketing, data-driven decision-making, and cross-functional collaboration, Dima Suboch is poised to continue driving exceptional results for Retrospec and making a lasting impact on the industry.