Dimi Ilieva

Chief Marketing Officer

Professional Overview
Dimi Ilieva is a seasoned marketing executive with over 15 years of experience driving strategic marketing initiatives for leading companies across various industries. As the Chief Marketing Officer at myPOS, she oversees the organization's global marketing efforts, leveraging her expertise in digital marketing, brand development, and revenue growth.

Experience Summary

Current Role
As the Chief Marketing Officer at myPOS, Dimi is responsible for developing and implementing the company's comprehensive marketing strategy. She leads a team of talented marketing professionals in driving brand awareness, customer acquisition, and revenue growth. Under her leadership, myPOS has significantly expanded its market presence and solidified its position as a leading provider of innovative payment solutions.

Career Progression
Prior to her current role, Dimi held various marketing leadership positions at Fantastic Services, where she successfully managed the marketing operations for the Bulgaria, UK, and Australia markets. In this capacity, she was instrumental in developing and executing effective marketing campaigns that resulted in substantial growth and increased market share. Earlier in her career, Dimi gained valuable experience in digital PR and marketing at Havas Worldwide Digital Sofia and as a marketing and sales manager at Business Aspects.

Academic Background
Dimi holds a bachelor's degree in Marketing and Sales from the University of National and World Economy in Bulgaria. Her academic achievements and specialized training have provided her with a strong foundation in strategic marketing, enabling her to make informed decisions and drive measurable results.

Areas of Expertise

• Digital marketing and e-commerce

• Brand strategy and positioning

• Campaign management and optimization

• Lead generation and customer acquisition

• Cross-functional team leadership and collaboration

Professional Impact
Throughout her career, Dimi has demonstrated a track record of driving significant growth and delivering exceptional results. At myPOS, she has spearheaded the development and implementation of innovative marketing initiatives that have contributed to the company's impressive market expansion and revenue growth. Her ability to translate data-driven insights into effective marketing strategies has made her a valuable asset to the organizations she has served.

Conclusion
Dimi Ilieva is a highly accomplished marketing executive with a proven ability to develop and execute successful marketing strategies that drive business growth. With her extensive industry experience, strategic mindset, and strong leadership skills, she is well-positioned to continue making a meaningful impact in her role as Chief Marketing Officer at myPOS.