Dina Niekamp
SVP Brand + Marketing, Aparium Hotel Group
Chicago, Illinois, United States
Professional Overview
Dina Niekamp is an accomplished hospitality industry executive with over 15 years of experience driving brand strategy, marketing, and sales initiatives for premier hotel and resort properties. As the Senior Vice President of Brand and Marketing at Aparium Hotel Group, she leads a talented team in developing and implementing impactful marketing campaigns that elevate the company's unique, independent hotel portfolio.
Experience Summary
Current Role
As the SVP of Brand and Marketing at Aparium Hotel Group since March 2025, Dina is responsible for overseeing the strategic direction and execution of all brand-building, marketing, and sales activities. Under her leadership, the company has experienced a significant increase in brand awareness and guest engagement, contributing to a 20% growth in RevPAR across the portfolio.
Career Progression
Prior to joining Aparium, Dina served as the Associate Vice President of Sales, Marketing, and Brand at Miraval Resorts, where she spearheaded the rebranding and repositioning efforts that resulted in a 35% increase in direct bookings. She also held various sales and marketing leadership roles at renowned hospitality brands, including The Kimpton Gray Hotel, Virgin Hotels Chicago, and Park Hyatt Chicago, where she consistently delivered exceptional results and drove innovation.
Academic Background
Dina holds a Bachelor of Science degree in Hospitality Management from the University of Illinois at Urbana-Champaign, where she graduated with honors.
Areas of Expertise
- Brand strategy and development
- Integrated marketing campaign management
- Digital and social media marketing
- Hospitality sales and revenue optimization
- Luxury and lifestyle brand positioning
- Talent management and team leadership
Professional Impact
Throughout her career, Dina has been recognized for her ability to translate complex brand and marketing strategies into tangible, measurable results. She has been instrumental in driving innovative marketing initiatives that have earned her properties industry accolades, including the prestigious Condé Nast Traveler Readers' Choice Award.
Conclusion
Dina Niekamp's diverse experience, deep industry knowledge, and proven track record of success make her a valuable asset to the Aparium Hotel Group. As the SVP of Brand and Marketing, she is poised to continue elevating the company's unique brand positioning and driving sustainable growth in the highly competitive hospitality landscape.
