Dina Schenk, Chief Marketing Officer

Professional Overview

Dina Schenk is an accomplished marketing executive with over 20 years of experience driving strategic initiatives and delivering measurable growth for leading education and non-profit organizations. As the Chief Marketing Officer at Southern California University of Health Sciences and the President of Parity.Org, she leverages her deep expertise in brand management, digital marketing, and customer acquisition to elevate brand awareness, enhance stakeholder engagement, and foster organizational success.

Experience Summary

Current Roles

Chief Marketing Officer, Southern California University of Health Sciences (2024-08-01 to Present)

• Responsible for developing and executing the university's comprehensive marketing strategy to drive student enrollment, enhance brand reputation, and promote program offerings

• Spearheaded the launch of a new digital marketing campaign that resulted in a 25% increase in website traffic and a 15% rise in program inquiries

• Collaborated cross-functionally to revamp the institution's brand identity, modernizing the visual identity and optimizing the user experience across all digital channels

President, Parity.Org (2023-01-01 to Present)

• Oversee the strategic direction and operational management of this non-profit organization dedicated to achieving gender parity in leadership positions

• Lead the organization's advocacy efforts, working with policymakers and industry leaders to advance gender equity initiatives

• Expanded Parity.Org's reach and impact, establishing new partnerships and securing a 20% increase in corporate sponsorships

Career Progression

Dina's exceptional marketing expertise has been honed through her previous roles, including:

• Chief Marketing & Growth Officer, Parity.Org (2022-07-01 to 2022-12-01)

• Chief Marketing Officer, Pryor Learning | Fred Pryor Seminars | CareerTrack (2023-11-01 to 2024-08-01)

• Vice President of Marketing, RedShelf (2018-10-01 to 2022-07-01)

• Vice President of Marketing & Sales Support, Genesis (2016-03-01 to 2018-10-01)

• Chief Marketing Officer, Flashpoint Chicago (2012-09-01 to 2015-07-01)

Academic Background

Dina holds a Bachelor of Arts degree in Marketing from the University of Illinois at Chicago, where she graduated with Honors.

Areas of Expertise

• Brand strategy and management

• Digital marketing and omnichannel campaigns

• Customer acquisition and lead generation

• Marketing analytics and performance optimization

• Cross-functional collaboration and team leadership

Professional Impact

• Spearheaded the development and launch of a new brand identity for RedShelf, resulting in a 35% increase in website conversions and a 20% uplift in customer satisfaction

• Drove the implementation of a data-driven marketing approach at Pryor Learning, leading to a 30% improvement in marketing ROI and a 15% increase in customer retention

• Served as a member of the Board of Regents at Southern California University of Health Sciences, providing strategic guidance and oversight on key institutional initiatives

Conclusion

Dina Schenk is a visionary marketing leader with a proven track record of driving strategic growth and organizational transformation. Her deep expertise, innovative mindset, and commitment to excellence make her a valuable asset to any organization seeking to elevate its brand, engage its stakeholders, and achieve sustainable success.