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Dionna Widder

Dionna Widder


Chief Revenue Officer



Professional Overview
Dionna Widder is an accomplished sports industry executive with a proven track record of driving revenue growth and fan engagement. As the Chief Revenue Officer for the Nashville Predators, she leverages her extensive expertise in ticket sales, marketing, and business operations to maximize the organization's commercial success.

Experience Summary

Current Role
As Chief Revenue Officer at the Nashville Predators (since July 2023), Dionna is responsible for overseeing all revenue-generating activities, including ticket sales, corporate partnerships, and fan experience initiatives. She has implemented data-driven strategies to enhance the team's ticketing and sponsorship programs, resulting in a significant increase in revenue and fan satisfaction.

Career Progression
Prior to joining the Predators, Dionna held the role of Chief Revenue Officer at the Houston Dynamo Football Club from 2019 to 2022, where she spearheaded the organization's digital transformation and significantly grew its fan base. Before that, she served as the Vice President of Ticket Sales and Service at the Cleveland Cavaliers, where she played a key role in the team's resurgence and championship run.

Dionna's early career includes roles at the National Basketball Association, where she led the team marketing and business operations division, as well as various sales and event management positions with Pacers Sports & Entertainment.

Academic Background
Dionna holds a Bachelor of Science degree in Sports Management from Indiana University, where she graduated with honors.

Areas of Expertise
  • Ticket sales and revenue generation

  • Corporate partnership development

  • Fan engagement and experience optimization

  • Data-driven decision making

  • Strategic planning and execution

  • Organizational leadership and team management


Professional Impact
During her tenure at the Houston Dynamo, Dionna implemented a data-driven ticketing strategy that resulted in a 15% increase in season ticket sales and a 20% improvement in overall ticket revenue. She also spearheaded the development of innovative fan engagement initiatives, which led to a 25% increase in social media followers and a 30% rise in game-day attendance.

Conclusion
Dionna Widder is a seasoned sports industry executive with a proven track record of driving revenue growth and fan engagement. Her strategic vision, data-driven approach, and strong leadership skills make her a valuable asset to the Nashville Predators as they continue to enhance their commercial operations and solidify their position as a premier franchise in the NHL.