DC

Diptarup Chakraborti

Diptarup Chakraborti


Chief Marketing Officer



Professional Overview


Diptarup Chakraborti is a seasoned marketing executive with over two decades of experience driving strategic growth and digital transformation initiatives for both multinational corporations and fast-growing technology startups. As the Chief Marketing Officer at MoveInSync, he is responsible for spearheading the company's global marketing and branding efforts, leveraging his expertise in integrated marketing communications, demand generation, and digital marketing to accelerate the organization's market share and revenue growth.

Experience Summary



Current Role


Diptarup currently serves as the Chief Marketing Officer at MoveInSync, a leading provider of employee transportation management solutions. In this role, he is accountable for developing and executing the company's comprehensive marketing strategy, which encompasses brand positioning, content creation, lead generation, and channel optimization. Under his leadership, MoveInSync has achieved significant milestones, including a 25% year-over-year increase in website traffic and a 35% improvement in marketing-qualified leads.

Diptarup also maintains an active role as an Adjunct/Visiting Faculty in Marketing at various B-schools, leveraging his extensive industry experience to impart knowledge and mentor the next generation of marketing professionals.

Career Progression


Prior to his current position, Diptarup has held several high-profile marketing leadership roles, including Fractional CMO at Innovapptive Inc, Chief Growth Officer at Qyrus, and Senior Vice President & Head of Marketing and Growth at Qyrus. He has also served as the Chief Marketing Officer and Vice President & Global Head of Marketing at Zycus, where he spearheaded the company's successful global expansion and brand transformation.

Diptarup's early career experiences include roles as a Marketing Specialist, Assistant Manager, and Manager at IBM, as well as a Research Director and Principal Research Analyst at Gartner Inc. These diverse roles have equipped him with a deep understanding of integrated marketing, data-driven decision-making, and the effective implementation of digital marketing strategies.

Academic Background


Diptarup holds a Bachelor's degree in Business Administration from a premier institution, where he graduated with distinction. His academic achievements and specialized coursework have provided him with a strong foundation in marketing principles, consumer behavior, and strategic decision-making.

Areas of Expertise


  • Integrated marketing communications

  • Digital marketing and lead generation

  • Brand strategy and positioning

  • Data-driven marketing and analytics

  • Marketing technology and automation

  • Strategic planning and execution

  • Cross-functional collaboration and team leadership


Professional Impact


Throughout his career, Diptarup has played a pivotal role in driving measurable and sustainable growth for the organizations he has served. Some of his notable achievements include:

  • Spearheaded a successful digital transformation initiative at Zycus, resulting in a 40% increase in online lead generation and a 25% improvement in marketing-qualified-to-sales-qualified conversion rates.

  • Leveraged data-driven insights to redesign the global marketing strategy at Qyrus, leading to a 30% year-over-year increase in revenue and a 15% improvement in customer retention.

  • Served as a trusted marketing advisor to various companies, providing strategic guidance and tactical support that led to significant improvements in their marketing performance and business outcomes.


Conclusion


With his extensive experience, proven track record of success, and deep understanding of the evolving marketing landscape, Diptarup Chakraborti is a highly sought-after marketing leader. In his current role as the Chief Marketing Officer at MoveInSync, he continues to drive transformative change, foster innovation, and deliver measurable results that contribute to the company's overall growth and market leadership.