Dirk Brauner

Vice President International Marketing

Professional Overview
Dirk Brauner is an accomplished marketing executive with over a decade of experience driving international growth and brand strategy for leading technology and e-commerce companies. As the Vice President of International Marketing at HelloFresh, he leverages his expertise in data-driven customer acquisition, campaign optimization, and cross-border expansion to propel the company's global footprint.

Experience Summary

Current Role
As the Vice President of International Marketing at HelloFresh, Dirk is responsible for spearheading the company's international marketing efforts, overseeing marketing strategies and campaigns across multiple global markets. He plays a pivotal role in shaping the brand's international identity and driving customer acquisition and retention through data-driven, targeted marketing initiatives.

Career Progression
Dirk's career trajectory has been marked by progressive leadership roles in the technology and e-commerce sectors. Prior to his current position at HelloFresh, he served as the Vice President of International Marketing at the company, where he was instrumental in expanding its global footprint and developing successful cross-border marketing strategies. Before that, Dirk held the roles of Managing Director & CMO, and Chief Marketing Officer at FRIDAY Insurance, where he led the company's brand positioning and digital marketing efforts. He also has experience as the Chief Marketing Officer at Delivery Hero Germany GmbH and the Global Head of Offline Marketing at Babbel.

Academic Background
Dirk holds a degree in Business Administration from a leading university, where he specialized in marketing and data analytics. His educational background has provided him with a strong foundation in strategic thinking, data-driven decision-making, and cross-functional collaboration.

Areas of Expertise

• International marketing strategy and execution

• Customer acquisition and retention

• Campaign optimization and performance analysis

• Brand building and positioning

• Digital marketing and e-commerce

• Data-driven decision making and analytics

Professional Impact
Throughout his career, Dirk has demonstrated a proven track record of driving measurable growth and impact. At HelloFresh, he has been pivotal in expanding the company's international presence, optimizing marketing campaigns to improve customer acquisition and retention, and leveraging data-driven insights to inform strategic decisions. His ability to navigate complex, cross-border environments and his expertise in digital marketing have been instrumental in positioning the company as a global leader in the meal-kit delivery industry.

Conclusion
Dirk Brauner is a seasoned marketing executive with a wealth of experience in the technology and e-commerce sectors. In his current role as the Vice President of International Marketing at HelloFresh, he is at the forefront of the company's global expansion, leveraging his expertise in data-driven marketing, brand-building, and customer-centric strategies to drive sustainable growth and industry-leading performance.