Professional Overview

Disra Alldrick is a seasoned communications professional currently serving as a Communications Officer at APRIL in Pekanbaru, Riau, Indonesia. With a strong background in media relations, communications, and broadcasting, Disra's key expertise areas include external communications, media relations, and content management, with a primary industry focus on pulp and paper, as well as broadcasting.

Experience Summary

Current Role

As a Communications Officer at APRIL, Disra is responsible for managing internal and external communications, fostering media relations, and developing strategic content to enhance the company's reputation and visibility. Disra has been instrumental in maintaining a positive public image for APRIL through effective communication strategies and crisis management.

Career Progression

Disra's career progression showcases a steady growth in responsibility and expertise. Notable previous roles include serving as the External Communications Section Head at APRIL from 2013 to 2022, where Disra successfully led the external communications team in managing corporate reputation and media relations. Prior to this, Disra held positions such as Media Relations Coordinator at PT Riau Andalan Pulp and Paper, Head of Product at Radio Smartfm Mandiri Pekanbaru, and News Reporter and Announcer at Radio Bharabas FM, demonstrating a diverse and rich experience in communications and broadcasting.

Areas of Expertise

Disra's areas of expertise encompass a broad range of industry-specific skills, including media relations management, crisis communications, content creation, and team leadership. Disra is also adept at technical competencies related to broadcasting and digital media, and possesses strong leadership and management capabilities, having led teams in previous roles.

Professional Impact

Throughout Disra's career, notable projects and initiatives have included the development and implementation of comprehensive communications strategies, enhancement of media outreach programs, and contribution to the reputation management of various organizations. Disra's measurable achievements include successful crisis management, significant improvements in media coverage, and the maintenance of a strong corporate image for APRIL and previous employers.

Conclusion

Disra Alldrick's professional trajectory is marked by consistent growth, a strong commitment to communications excellence, and a dedication to enhancing organizational reputation through strategic and effective communications practices. Currently focused on continuing to make impactful contributions in the communications field, Disra brings a valuable combination of experience, expertise, and passion to the role of Communications Officer at APRIL, offering a unique value proposition as a seasoned and accomplished communications professional.