Div Shivesh

Product Marketing & Growth Executive
New York, New York, United States

Professional Overview

Div Shivesh is a seasoned product marketing and growth executive with over 5 years of experience driving strategic product initiatives and accelerating business growth for leading technology companies. He possesses a unique blend of technical expertise, marketing acumen, and a deep understanding of customer needs, enabling him to effectively bridge the gap between product development and go-to-market strategies.

Experience Summary

Current Role

Div currently serves as the Product Marketing & Growth lead at Highbeam, a fast-growing technology startup in New York. In this role, he is responsible for developing and executing comprehensive product marketing plans, driving user acquisition and retention, and collaborating cross-functionally to enhance the overall customer experience. Under his leadership, Highbeam has achieved significant milestones, including a 25% increase in user base and a 30% improvement in customer satisfaction ratings.

Career Progression

Prior to joining Highbeam, Div held the position of Senior Product Marketing Manager at Rippling, where he played a pivotal role in launching new product features and driving strategic marketing campaigns. Before that, he served as a Product Marketing Manager at WorkRamp and Carta, where he demonstrated a strong track record of delivering impactful initiatives that aligned with business objectives and enhanced customer value.

Academic Background

Div holds a Bachelor of Science degree in Computer Science from the University of California, Berkeley, where he graduated with honors and was recognized for his exceptional academic performance.

Areas of Expertise

• Product marketing strategy and execution

• User acquisition and growth optimization

• Customer segmentation and persona development

• Cross-functional collaboration and stakeholder management

• Data-driven decision making and performance analysis

• Effective communication and presentation skills

Professional Impact

Throughout his career, Div has consistently delivered measurable results and driven positive impact for the organizations he has been a part of. Some of his key achievements include:

• Spearheaded the launch of a new product feature at Rippling that resulted in a 20% increase in customer retention and a 15% uplift in revenue

• Developed and implemented a comprehensive content marketing strategy at WorkRamp that drove a 40% increase in website traffic and a 25% boost in lead generation

• Implemented data-driven marketing campaigns at Carta that improved user acquisition by 30% and reduced customer acquisition costs by 25%

Conclusion

With a proven track record of success in product marketing and growth, Div Shivesh is a strategic and results-oriented leader who thrives in fast-paced, innovative environments. His ability to bridge the gap between product and marketing, coupled with his data-driven approach and strong cross-functional collaboration skills, position him as a valuable asset to any organization seeking to drive sustainable growth and customer-centric innovation.