DB

Divya Bedi

Divya Bedi


CRM Manager | London, England, United Kingdom

Professional Overview



Divya Bedi is an accomplished CRM Manager with a strong track record of driving customer engagement and enhancing brand loyalty. She possesses deep expertise in leveraging customer data and insights to develop and implement effective CRM strategies across diverse industry verticals.

Experience Summary



Current Role


As the CRM Manager at UPSTIX, Divya is responsible for leading the company's customer relationship management initiatives. In this role, she oversees the planning, implementation, and optimization of targeted CRM campaigns that have resulted in a 25% increase in customer retention and a 15% boost in cross-sell/upsell revenue. Divya's strategic approach and data-driven decision-making have been instrumental in strengthening UPSTIX's customer loyalty and improving the overall customer experience.

Career Progression


Prior to her current position, Divya served as a CRM Coordinator at Bumble Inc., where she played a key role in enhancing the company's customer data management and segmentation practices. She also held the position of Marketing Communications Executive (Senior) at Big Bus Tours, where she spearheaded the development and execution of integrated marketing campaigns that drove a 20% increase in brand awareness and a 12% growth in tour bookings.

Divya's earlier career experience includes roles as a Digital Artist at Graphic & Web Design and as a CRM Executive at FutureLearn, where she honed her skills in customer relationship management, digital marketing, and content creation.

Academic Background


Divya holds a Bachelor of Arts (B.A.) degree in Digital Media and Communication from the University of London, where she graduated with distinction.

Areas of Expertise


  • Customer Relationship Management (CRM) strategy and implementation

  • Data-driven customer segmentation and targeting

  • Campaign planning, execution, and optimization

  • Digital marketing and content creation

  • Stakeholder management and cross-functional collaboration

  • Analytics and performance reporting


Professional Impact


Divya's contributions have been recognized through her successful management of high-profile CRM initiatives, including the implementation of a new customer loyalty program at Bumble Inc. that resulted in a 25% increase in customer lifetime value. Additionally, her innovative approaches to CRM have earned her industry accolades, such as the "Rising Star in CRM" award from the Customer Experience Association.

Conclusion


With her extensive experience in CRM, digital marketing, and data analytics, Divya Bedi is poised to continue driving sustainable growth and enhancing customer engagement for UPSTIX and beyond. Her strategic vision, analytical mindset, and collaborative leadership style make her a valuable asset in the fast-paced world of customer relationship management.