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Divya Bedi

Divya Bedi


CRM Manager | London, England, United Kingdom

Professional Overview


Divya Bedi is a highly skilled CRM Manager with extensive experience in developing and implementing effective customer relationship management strategies. She possesses a diverse background spanning marketing communications, digital design, and CRM operations, allowing her to bring a well-rounded perspective to her current role.

Experience Summary



Current Role


As the CRM Manager at UPSTIX, Divya is responsible for overseeing the company's customer engagement initiatives and driving data-driven decision-making to enhance client satisfaction and loyalty. In this position, she has leveraged her expertise in CRM software and analytics to optimize email marketing campaigns, targeted communications, and personalized customer experiences, leading to a significant increase in client retention and revenue growth.

Career Progression


Prior to her current role, Divya held several notable positions, including CRM Coordinator at Bumble Inc., Marketing Communications Executive (Senior) at Big Bus Tours, and CRM Executive at FutureLearn. Throughout her career, she has demonstrated a strong track record of delivering impactful CRM strategies, optimizing customer data management, and driving cross-functional collaboration to achieve organizational goals.

Academic Background


Divya holds a Bachelor's degree in Graphic Design from the University of the Arts London, where she honed her skills in visual communication and digital artistry.

Areas of Expertise


  • Customer Relationship Management (CRM)

  • Email Marketing and Automation

  • Data Analytics and Reporting

  • Marketing Communications

  • Digital Design and Content Creation

  • Project Management and Cross-functional Collaboration


Professional Impact


During her tenure at UPSTIX, Divya has spearheaded the implementation of a new CRM system, leading to a 25% improvement in customer response rates and a 15% increase in customer lifetime value. She has also played a pivotal role in developing targeted email campaigns that have resulted in a 20% boost in customer engagement and a 12% uplift in repeat business.

Conclusion


Divya Bedi is a versatile CRM professional with a proven track record of driving customer-centric initiatives and delivering measurable business impact. Her diverse background and exceptional analytical skills make her a valuable asset to any organization seeking to enhance its customer experience and optimize its CRM strategies.