Current Title: Head of Ecommerce
LinkedIn: [linkedin.com/in/divyagupta795646b5](http://www.linkedin.com/in/divyagupta795646b5)
Executive Summary
Divya Gupta is a highly experienced retail and e-commerce leader with over 22 years of industry expertise, currently spearheading the ecommerce function at Baggit India Private Limited, a leading Indian fashion accessories brand. In her capacity as Head of Ecommerce, she is responsible for the end-to-end digital strategy, performance marketing, D2C growth initiatives, and marketplace expansion. Her leadership has proven instrumental in driving business transformation and measurable digital growth for Baggit.
Professional Experience
Current Role: Head of Ecommerce, Baggit India Private Limited
- Drives Baggit’s entire digital and ecommerce business, overseeing strategic and operational execution across key growth channels.
- Leads D2C initiatives, optimizing the direct-to-consumer channel and building customer loyalty.
- Manages performance marketing and analytics-driven decision making to maximize ROI on digital campaigns.
- Responsible for marketplace expansion, scaling Baggit across major platforms and nurturing high-value partnerships.
- Recognized for her collaborative leadership approach, emphasizing team engagement and collective success.
Previous Key Roles
- E-commerce Head – Sales & Marketing, Globus Retail: Delivered scalable online business frameworks and strengthened digital revenue streams.
- Category Head, Shoppers Stop: Drove category growth and customer engagement for one of India’s most prominent retail brands.
- Experience with brands such as Gap India further underlines her depth in retail strategy and execution.
Education
- Strategic Management, Indian Institute of Management, Lucknow (IIML)
- NIFT Delhi: Background in fashion and textile, aligning with her retail career focus.
Industry Recognition & Awards
- Women Retail Leader of the Year, 9th Edition Future of Retail & E-commerce Summit & Awards 2025, organized by UBS Forums Pvt. Ltd. This award recognizes her significant impact on the retail and ecommerce ecosystem in India.
- Featured as a Digital Icon by India Retailing, underscoring her reputation as a digital thought leader and a driver of innovative retail strategies.
Notable Professional Strengths & Insights
- Extensive leadership experience in both established and emerging brands, with a consistent track record of delivering digital transformation and sustainable sales growth.
- Versatile knowledge base across category management, digital marketing, D2C, and omnichannel retail operations.
- Demonstrated ability to build, mentor, and inspire high-performing teams, as acknowledged in both her public communications and recognized leadership awards.
- Strong network within retail and ecommerce industry, regularly featured as a speaker and thought leader at major sector summits (e.g., Future of Retail & E-commerce Summit).
- Proactive in driving innovation and navigating evolving consumer behaviors, positioning Baggit as a competitive force within both online and offline retail landscapes.
Professional Network & Public Presence
- 2,597 followers on LinkedIn and regular contributor of industry insights, emphasizing leadership, teamwork, and gratitude.
- Active participant in thought leadership forums and industry summits, increasing visibility for both herself and Baggit within India’s fashion and lifestyle sectors.
- Acknowledged by peers and industry leaders for her contributions and recognized for team-oriented achievements.
Summary of Strategic Priorities
At Baggit India Private Limited, Divya Gupta’s strategic focus centers on:
- Digital-first business transformation: Leveraging technology and e-commerce best practices to modernize Baggit's retail offering.
- D2C channel development: Strengthening customer relationships and optimizing revenue via direct sales platforms.
- Marketplace and channel expansion: Partnering with leading online platforms to amplify growth and market reach.
- Performance marketing leadership: Employing advanced marketing analytics to optimize digital spend and campaign ROI.
Contact Alignment
Divya Gupta represents a highly influential, decision-making contact within Baggit India Private Limited, especially for partnerships, technology solutions, and innovations relevant to digital retail, e-commerce, performance marketing, and consumer engagement. Her experience across major Indian retail houses and industry recognition positions her as a strategic leader with the authority to drive significant digital initiatives within the organization.
